07 Dec 2007
| by Ged Carroll, lead consultant (EMEA), digital strategies,
Waggener Edstrom
Integration is the key to the digital age. But new media resemble the Titanic - surrounded...again and again after the formulation of a traditional
media campaign is that somebody says 'we'd better ...
guess what's
wrong with this picture? A campaign that addresses new media near the end of the creative ...
. The truth is that the cosy old-media oligopoly doesn't exist anymore. In
the 'good old days,' a campaign ...
07 Dec 2007
| by Sarah Ogden, managing director of Midnight Communications
In the brave new world of social media, PROs should remember the power of good old...On a weekly basis now, I find myself presenting on the topic of social
media to rooms ...
versus them'
debate that has me defending the role of PR in a social media
setting. Given the battles ...
is on its knees. Social media allow us the opportunity
to listen and learn more than ever before. PR ...
07 Dec 2007
| by Jeremy Thompson, managing director of Durrants
The shift to new media may be gathering pace, but print looks set to continue to play a role...The way in which we are consuming and interacting with the media is
shifting fundamentally away ...
since
late 2004. The shift is to new forms of media. These are more current, offer more
specialised ...
, webcasts,
podcasts and blogs - has made the media environment of today almost
unrecognisable compared ...
07 Dec 2007
| by Ruth Foxe Blader, V-P and director of Ruder Finn Interactive,
Europe
Far from being overshadowed by new media, traditional news outlets are thriving, so it is important...digital media. I was surprised by the
tenor of the dialogue: enthusiasm and wonder tempered with
suspicion ...
, and complained that
readers' attention span was dwindling. To illustrate his readers' changing media ...
pressure and uncertainty present opportunities for PROs.
Journalists from traditional media outlets ...
07 Dec 2007
| by Ben Mason, head of digital UK, and Paul Borge, head of digital
operations UK, Fleishman-Hillard Digital
The future of marketing lies in user-generated content on social media that promotes brands..., at the right time. PB: And show, presumably, that it's not just the media that we need to
reach, but anyone ...
: As an industry we are starting to develop the tools to ascertain
which bloggers and social media groupies have ...
community around
something interesting, exciting, different and specific. Creating
bespoke social media ...
07 Dec 2007
| by Michael Wiley, head of digital strategy at Edelman
by
new media. When I joined Edelman last year after nine years at General
Motors, I failed to realise ...
, it may make
sense to seek an independent third-party. At Edelman, our new and social
media practice ...
holistic approach to communications. Does your organisation have heads
of new and emerging media? Better ...
07 Dec 2007
| by Danny Rogers, editor, PRWeek
' reputations through recently developed media
channels. This is what PROs did when TV was invented ...
07 Dec 2007
| by Howard Kosky, managing director of Markettiers4dc
traditional and
online media to get the best results. A very visual recent example from
a PR perspective ...
. As
there appeared to be little communication emanating from Northern Rock,
this allowed the media to dictate ...
opportunities are there for PR and comms teams, if they
are willing to embrace them. Traditional media still ...
07 Dec 2007
| by Jonathan Hopkins, senior creative and digital consultant at Bite
Communications
This time last year we all agreed it was time to seize the opportunities
that social media presented to us in return for losing some control
along the way. This is, of course, still relevant, but I ...
, but I think many aren't and a social
media newsroom is an easy place to start on a journey towards being ...
07 Dec 2007
| by Olly Swanton, founder of Way to Blue
PRIDE If you don't treat the new emerging digital media with respect, they
will eat your comms message, your product, your career and your company
alive. Digital is not a last-minute add-on. You cannot just reformat your
offline strategy and expect it to work. The internet is maturing at a
rate ...
to remove filters