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When it comes to talking to the international media the words 'laugh and the world laughs with you' does not always ring true. While the British sense of humour can work well during certain media ... if people want to promote themselves in different markets,' explains international training and media ...
Richard Cann examines the appeal of ITV's Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot.
's Reputation Monitor provides a weekly snapshot of the tone of media coverage of a given company. Over almost a ... November) reinforce two truisms. First, that incidents that bring media opprobrium onto a company's head ... continued to show a grasp of what makes the media tick. In June, it was the first retailer to pass on a fall ...
Publisher Brooklands Group's deal to turn Celador's You Are What You Eat Channel 4 show into a monthly publication is a timely innovation, given the Government's recent Public Health White Paper and the media fixation with obesity and heart disease. The magazine, which launches in January with a £2 ...
Opinion polls can engage the media and public with fun statistics, but PROs should beware...and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes ... ,' says Survey Solutions MD Miles Couchman. Most media polls continue to be based on phone or face ... to lead to a more honest response.' However, in terms of providing the media with relevant ...
will come up against IPC Media's monthly Practical Parenting, which has an ABC circulation of 47 ... photographs of celebrities being pregnant are appearing across the media.' As a result, magazines ...
to Simon Walker - have retained a largely dignified silence, or at least restraint, in the face of media...at PRWeek's PR and the Media conference that Charles's relationship with the media had nosedived since his ...
and media reports claim that 'Balamory fever is gripping the nation'. This, of course, follows Bob ... product spin-offs were relatively rare and were often perceived by the media as cynical attempts to cash in on high-profile brands. But then along came the Teletubbies and media perceptions about spin ...
for ITV, the contestants' agents and the media have cranked up the buzz around the show to fever pitch ... . The line from Paul Burrell's agent Ali Gunn at literary and media agency Curtis Brown is that the former ... the next day,' says Emma Page, one half of the London team. 'It's a mix of proactive and reactive media ...
Last week saw the launch of Finance Week, billed as 'the first news weekly for corporate accountants'. Ian Hall asks which titles it will rival, whether busy bean-counters need it - and how PROs can target it.
