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Crisis comms - Toiletry industry body heads off scarestories

from a stream of media stories on toxic chemicals. This threatened consumer confidence and raised ... positive environment for manufacturers to develop brands, promote a balanced media debate and manage ... . It researched media stories, NGO activity and upcoming legislation to estimate possible fallout for the industry ...

Campaign: Breakfasts make it on to the media menu - Consumer

with the media, schools and third parties, including caterers. It sent tailored press releases to regional ...

Sunday Times' Ballantyne joins Scottish & Newcastle

, the firm was under media attack over the performance of its South West Trains franchise. Ballantyne ... of the year before joining the Hilton Group in the newly created role of media relations V-P. Half ...

Media Relations: Iconic hat brand heads for UK

in the UK from August. It will also target retail trade media to build UK distribution for the brand ...

Media Relations: Liz Cox promotes London presence

Liz Cox, a Bath-based luxury luggage and handbag designer, is challenging the Italian domination of the luxury accessories market with the launch of its flagship Notting Hill store.

Media Relations: Kids' shoe maker in toddler event

Graham Goodkind, chairman at Frank PR, which will handle publicity for the June 'toddlerthon', said the visual nature of the event would lend itself well to TV and pictorial coverage in national and women's press. Regional media will also be targeted. Proceeds from the sponsored walk will go ...

Media relations: Wyndham wines in heritage drive

The consumer and trade media campaign by Richmond Towers PR will reinforce a £500,000 marketing drive that starts in April, with the tagline 'Where Australian Shiraz Began', 170 years after releasing its first wine. PR was previously focused on quality and piggybacked UK interest in Australian ...

Media relations: Sputnik eyes position as authentic Russian vodka

Sputnik, distributed in the UK by Russian Vodka House (RVH), is looking to build its regional distribution in its second year of marketing activity in the UK. It is understood that the PR drive will kick off in April and travel across the UK, from city to city. Media relations will concentrate ...

Campaign: Rocola sells innovative shirt into press and TV - Consumer

Grappa put together a press kit for the trade media, such as Drapers' Record and Menswear Buyer, which ... targeted broadcast and print outlets it felt would influence the broader majority of media once the brand ... Telegraph were then approached as they covered areas where Rocola was sold by retailers. Media relations ...

Opinion: Leader - Ratner bids to bury 'crap' demons of old

To the media storm that engulfed jewellery entrepreneur Gerald Ratner 12 years ago, every supposed

 

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