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Campaigns: Consumer - Gok Wan gives new look to Specsavers

The campaign secured 138 pieces of coverage across all media including in Daily Mirror, Daily Express ... most need a Gok glasses makeover would provide a great way of engaging consumers through social media ...

Pizza chain's Living Lab sounds terrific, Unity

on social media. Strategy and plan The PR team introduced Pizza Express to designer Ab Rogers ... . This was released to national and trade media. Pizza Express launched an all-day menu, which provided a news hook ...

Crown's royal carve-up, Willoughby PR

stunt, regional press news stories and social media. A 'fork-trait' of the happy couple was created ...

Profile: Sally Sykes - Woman on a double mission

in social media so well. I will definitely be looking at that,' she says. Robertson Taylor PR founder ...

Media: The Week in Media

and magazine brands in the spring of 2012. All the media owners measured by the NRS' established print...Media and the US publishing giant behind titles including People and Time, has appointed Digitas global ... and internet video sites such as Vevo, according to research by Bauer Media among its key audience. ...

Media: Desmond commits to future of print media

Richard Desmond, chairman of Northern & Shell, reinforced his commitment to print media...for journalists, Northern & Shell suppliers, Luton politicians and media agency buyers, Desmond said the print plant demonstrated his 'belief in the future of print media'. Martin Ellice, joint MD of Northern ... significant step forward for our UK business. We believe in print media.' Despite applying for planning ...

Media: BMW mag app for Olympics

BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship of the London Games.

Media: Facebook readies for initial public offering

Facebook is reported to be preparing to issue its first public stock offering during the second quarter of 2012, in a deal that could value the firm at $100bn (£67bn).

Public Sector: Treasury speech-writer in role shift

The Treasury has handed George Osborne's speechwriter a newly created role dealing with the media...of the massive cuts programme,' added the source with close links to The Treasury. Potential media 'banana ... the past year, which has seen the department bring its digital and media functions closer together ...

Public Sector: The Public Sector Week

To read it, please go to prweek.com/uk and click on public sector. Edinburgh City Council senior media officer Gareth Jones has been moved on secondment to Hackney Council, where he will be media ... media relations capacity during the Olympics. The University of Bristol has developed its own QR code ...

 

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