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Danny Rogers: Industry needs to broaden talent base

The examples it gives are professionals from journalism, marketing, advertising, social media and corporate strategy. The CIPR is wise to embrace such inductees and relax membership criteria ... in this new paradigm; their background in media relations had made them experts in 'conversational' marketing ...

Danny Rogers: Brave investment can shore up recovery

promotion side of PR there is cause for cheer. Recent quarterly figures from media groups WPP and Aegis ... operations, while media specialist Aegis talked of an 11 per cent spike. Of course this is comparable to a ... by both brands and agencies. One focus for such investment is in digital and social media skills ...

George Eustice: Whips should not push loyalty too far

of how difficult it is. And when things do go wrong, it is invariably either the head of media ...

Anthony Hilton: Is social media tracking worth it?

said about them out there. Every day there is a conference somewhere advising how to track social media ...

Danny Rogers: Trust now provides the licence to operate

combusted with social media - you can so quickly be undone. David Cameron, like so many previous prime ...

Ian Monk: Foxy Knoxy scores uneasy PR coup

great story for the media. Yet those running the Knox PR campaign would surely have liked a few more ... idea of moral equivalence between Knox's innocence and Meredith Kercher's murder. Some media portrayals ...

Anthony Hilton: Ministers put in a spin by the fringe

It is not the enlarged liver that is the problem - conferences are significantly less late-night and drunken than they used to be when they were held in the seaside towns. It helped that in those days the media were less intrusive and prurient, so those who did celebrate too well could do so comfortable ...

George Eustice: Labour always peaks too early

by the media this year. Europe has featured more than the party planned, but the tone was constructive ...

Ian Monk: We want politics not child's play

when it suits them,' will be the media pleas to the inquiries seeking tighter regulation. Meanwhile ...

Danny Rogers: Joined-up comms is not so easy for easyJet

director Paul Moore of conducting a media smear campaign against him. EasyJet finds itself with a highly ...

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