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FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

Partnership featuring media buyer Zenith, sales promotion agency Communicator and event management company ... on the run up to the launch, with the aim of maximising coverage in the core target media: the personal ... campaign featuring supermodel Eva Herzigova. Jackie Cooper PR, TBWA and media buying shop Eurospace ...

MEDIA: BRIEFS

01 Dec 1995

. MediaTel figures on Internet MediaTel, the media information database is now accessible ... , readership and circulation trends, audience data and an extensive media database. BT widens ...

MEDIA: Illness forces Kelsey to quit

01 Dec 1995

The National Magazine Company s She magazine has become the latest in a run of the company s monthly titles to lose its editor.

MEDIA: Walker takes on holiday market

01 Dec 1995

Start-up publishing companyWalker Publishing is hoping to tap into the holiday market with a new biennial travel magazine which tour operators will have to pay a colour separation fee to be listed in.

NEWS: Consolidated teams up with media planner

01 Dec 1995 | by ROBERT DWEK

Integrated PR consultancy Consolidated Communications has teamed up with a media independent...Integrated PR consultancy Consolidated Communications has teamed up with a media independent to make planning part of the package. The Media Planning Operation, launched this week ... their ad agency . The consultancy has paid Manning Gottlieb Media to assign one of its staff full ...

MEDIA: The new Charter gives the BBC everything it wants

01 Dec 1995 | by MAGGIE BROWN

note that, when it comes to Whitehall lobbying, the BBC leaves ITV, Channel 4 and the entire media ... -searching as an exceedingly powerful media player. On the one hand, it has the safety net of knowing that public ... television, predicted to grow 500 per cent in he next ten years. The key media lesson of this week ...

MEDIA: WHAT THE PAPERS SAY: Granada’s personalities are its forte

01 Dec 1995

Granada s surprise bid for Forte has all the makings of a long-running and bloody battle. The media made much of the supposedly stark contrasts between Granada s Gerry Robinson and the incumbent Sir Rocco Forte in numerous personality profiles. Beyond the personality peg, Granada won ...

MEDIA: UPI’s news full of eastern promise for UK business

01 Dec 1995

Privately-owned press agency United Press International has teamed up with the BBC to create what its calls a comprehensive news service for UK companies doing business in the Middle East.

NEWS: Speculation as Sophie leaves the PR ‘front line’

01 Dec 1995

Sophie Rhys-Jones, girlfriend to Prince Edward, is to leave the PR agency MacLaurin Media...Sophie Rhys-Jones, girlfriend to Prince Edward, is to leave the PR agency MacLaurin Media and Communication and set up as an events consultant in the New Year. Her decision to leave the firm now ... that Rhys-Jones has felt increasingly uncomfortable handling press relations in her PR role - given media ...

NEWS: Hill & Knowlton wins Flora race

01 Dec 1995 | by LEXIE GODDARD

,000 PR campaign in a bid to spread coverage of the race beyond the sporting media....to focus on the sporting media. Senior brand manager for Flora David Blanchard explained ...

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