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PRWeek promotion: PRVision.tv - It's not easy being green

16 Dec 2011

believes you should not get distracted by technology and new social media tools and platforms. 'The ... don't tell a compelling story then it's worth saying nothing,' he says. Social media mean ... Top green PR tips 1. Integrity is crucial to trust 2. Social media should be part of your strategy ...

Campaigns Showcase: Creative inspiration

16 Dec 2011 | by Claire Murphy, consultant editor, PRWeek

was brought to life via the formation of a set of international media partnerships that led to documentaries ...

Coca-Cola makes music for Africa, Paratus Communications

16 Dec 2011

of online media coverage - To generate 600,000 total views of the two videos. Strategy and plan ... as the more obvious media channels such as the Coca- Cola Twitter account and corporate websites ... mainstream media. The artists involved in the project also shared the videos and campaign ...

Hit or Miss? Sam Cam visits Ikea after No 10 refurb

16 Dec 2011

and floating ceiling. HOW I SEE IT - Jonathan Oliver, Director media relations, TLG I suspect most readers ...

Healthcare: On the Agenda - DH funds major abortion study

16 Dec 2011

for 9 December. Media coverage The report was covered extensively, including by the BBC Today ...

Voluntary Sector: Taking Action ... Green belt/wildlife groups vs Newcastle & Gateshead councils

16 Dec 2011

been provided as PRWeek went to press. How did the media cover the it? There was a minimal level ...

3 unlocks phone's appeal, Citizen Brando

16 Dec 2011

Brando to give away the phones in a creative way using social media. Objectives - To build hype ... Twitter splash for 3 is still being talked about as a benchmark for social media trending, and is up ...

Campaigns: Consumer - Gok Wan gives new look to Specsavers

16 Dec 2011 | by Kate Magee

The campaign secured 138 pieces of coverage across all media including in Daily Mirror, Daily Express ... most need a Gok glasses makeover would provide a great way of engaging consumers through social media ...

Pizza chain's Living Lab sounds terrific, Unity

16 Dec 2011

on social media. Strategy and plan The PR team introduced Pizza Express to designer Ab Rogers ... . This was released to national and trade media. Pizza Express launched an all-day menu, which provided a news hook ...

Crown's royal carve-up, Willoughby PR

16 Dec 2011

stunt, regional press news stories and social media. A 'fork-trait' of the happy couple was created ...

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