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Unions are outperforming the Government in the media as their row over public sector cuts and pension reform intensifies, but the public is not convinced striking is the answer, according ... sector budgets. When asked which side was coming across best in the media, 18 per cent said the unions ...
Unilever tasked GolinHarris with creating a global social media presence for its brand Magnum....a global social media presence. This was seen as crucial to reaching the brand's target audience of 25- to 35-year-old women. Where social media activity had taken place, Unilever felt the campaigns were too disparate and failed to engage audiences. A global social media presence was also needed ...
with eight J B markets to create pre-party buzz and invited media from each country to attend the event. Before the party, Cow scheduled and managed a media event for journalists to interview the performing DJs and Diageo spokespeople. The PR team created a Twitter hashtag - #startaparty - and encouraged media ...
. STRATEGY AND PLAN Aware that the national media would be focusing on the London 2012 test events ... generate high media and consumer interest. Synergy negotiated a deal with Team Mullin-Dampney, the top ...
and the media. However, debates and media coverage on street cannabis had been high on the news agenda ... . Objectives To control the response from the media to Sativex To establish at least two national ... . Strategy and plan Liberation conducted media training with Bayer to ensure the brand's message ...
and video opportunities were provided to the media. Measurements and evaluation More than 175 pieces of media coverage were generated, including in the Metro, Daily Express and The Mail on Sunday ...
and evaluation The campaign generated 117 pieces of coverage across print, broadcast and online media ...
the right tactic was for Davies to speak directly to the media, rather than issuing a statement. It briefed ... . Davies was media-trained for face-to-face interviews with The Daily Telegraph and The Sun. All fees ... . Measurement and evaluation The campaign gained positive media coverage in national broadcast and print ...
awareness of Lakeside in the run-up to Christmas To obtain extensive media coverage To drive customers ... and posed as its 'Living Christmas Fairy'. The image was distributed through social media and national broadcast and print media to gain maximum exposure. Measurement and evaluation There were 48 ...
to help build relationships, ensure maximum media exposure and react to the latest stories including ... . Measurement and evaluation More than 220 pieces of media coverage were generated, including articles ... strategy backed up by reactive media work and original research has exceeded the brief. It may have been ...
