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Digital helps maintain outdoor growth in Q1

welcomed by the Outdoor Media Centre. Revenues in the digital sector grew to 43.1 million, up 21% year on year, as advertisers continued to explore ways to use new sites being developed by established media ... alongside mobile, online and social media. Within the last decade, digital outdoor advertising has ...

Ford renews sponsorship of TalkSport's Alan Brazil Breakfast Show

It will be the 10th consecutive year Ford has sponsored the 'Alan Brazil Breakfast Show' and for the first time, it will also run across TalkSport's online offering as well as its sister print magazine, Sport. The deal was brokered by media agency Mindshare. The on-air reads will alter depending ...

Time Inc and Toyota trial content-tailored ad model

Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model...marketing media manager at Toyota, added: "What this brings is the ability to marry insights ...

Auto Trader launches Ignition on tablet

. John King, the chief executive of Trader Media Group- the publisher of Auto Trader- said in July ...

Trader Media Group chief executive steps down

John King, chief executive of Trader Media Group (TMG), the company that publishes the car magazine...stage of its development." In March 2007, Guardian Media Group sold a 49.9% stake in TMG ...

Haymarket Network relaunches Jaguar Magazine iPad app

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version...for new car launches. Haymarket Media Group publishes Media Week and Brand Republic. Follow Arif ...

Admiral to sponsor motoring on Discovery

at Discovery Networks UK, Emma Dunn, media manager of Admiral, and Robbie Ashcroft, vision account manager for MPG Media Contacts, will include more than 300 hours of motoring content across Discovery Channel ... audience and to promote their offering across multi-platforms." Emma Dunn, media manager of Admiral ...

Telegraph Media Group in six-figure deal with Kia

The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ... at MPG Media Contacts, who brokered the deal, said the partnership offers innovation and an experience ...

Global's Classic FM in £1m deal with Nissan

Dig-S in 2011. Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...

VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising

and geographical region. The Microsoft Office 365 ad was made by Weborama, with media planning and buying by Universal McCann. The VW ad was made by Tribal DDB, with media planning and buying by MediaCom. Absolute ...

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