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PLANNING CASEBOOK: Galaxy plans an irresistible campaign

achieved their largest distribution to date. The campaign also won the Media Idea Large and the Grand Prix at last month's Media Week Awards. Oliver Seares, Associate director, MediaCom ...

Messino unveils oblong Jaffa Cake

sample boxes of Messinos - branded "Oblong Jaffa Cakes" - to 750 national and regional media across ...

Churchill's radio ads boost interest levels

-alone radio activity (listeners versus non-listeners) and as a halo effect when used with other media ...

Food for thought at St Pancras International

day and used media that is consumed daily in order to demonstrate this. Activity Outdoor ads ...

Mobile does the trick for Fitness First

. Fitness First asked O2 Media to deliver a mobile marketing campaign to promote its one-off deal offering...Client Fitness First Agency Planned in-house by O2 Media Planner Charlie Hunter-Schyff Strategy Relevance is crucial to the success of any mobile campaign. In particular, we needed to use ... 's future customer acquisition campaigns. Charlie Hunter-Schyff, Head of planning, O2 Media ...

Microsoft uses Last.fm to attract coders

Our 25,000 media budget delivered. According to Atlas and comScore, 20% of the UK coder audience ...

Twiggy raises profile of M&S anniversary

and gloom messages in the media and have become accustomed to being barraged with countless deals from all...Client Marks Spencer Agency Walker Media Planner Claudia Hobbs Strategy Our strategy ... concentrated on being daring, dynamic and intrusive, using large-format and broadcast media in a scale to match ... interest in the media, with mountains of subsequent editorial column inches. Claudia Hobbs, Senior ...

PHD creates most-watched AFP

" and "energetic", and generated more than 1m worth of PR in mainstream media. ...

BA's T5 campaign shifts perceptions

of flights leaving on time, were sent to the media owners by 6pm the day before each activity update ran ...

COI's stroke campaign works FAST

they were with and which media their potential stroke-saver was consuming during the day. Activity ...

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