Search results for "Media

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Raymond Snoddy on media: Axe CRR or suffer the consequences

of Granada Group and now head of All3Media, the UK's biggest independent producer, has put it rather well ...

If you build it, will they come?

-gazing pseudo-news item breathlessly overstating the impact technology is having on our media consumption...significant number that reinforces the absolute change taking place in the media landscape - or, conversely ... . Do TV broadcasters invest funds on the basis of an assumed on-demand media future, or spend their money where the majority of their customers still are? A rather old-media newsletter arrived ...

Raymond Snoddy on media: ITV deal is a Murdoch masterstroke

world in which even billionaire media owners are struggling to make ends meet. Bingo. BSkyB gets to buy ...

Mark Ritson on branding: Sport brands get a $15 realitycheck

he would do next. While his team-mates were perfecting the anodyne media skills beloved of all US ... of the basketball media, Marbury spent a month touring the US signing his shoes for kids. He started the season ...

Raymond Snoddy on media: ITV could benefit from Branson effect

, the potential is there to create a multi-media group capable of taking on BSkyB; but the people are key. US ... ON ... VIRGIN MEDIA - An NTL merger with ITV would create a media group with an estimated value of £9bn and ... -line telephony and mobile phone services. - The entire company is set to be renamed Virgin Media, launching ...

Marketing Society Forum - How wise is it to plough yourentire media budget online?

As Travelodge becomes the latest brand to shift its promotional budget from traditional media...to put your entire media budget online. Ultimately, media spend should be judged in terms ... of accepted wisdom, so why would a brand consider ploughing an entire media budget into any one media - digital or otherwise? With such a rich and rapidly evolving media landscape, the idea that one channel ...

TV you can't afford to miss

'cheap' medium before now. But, after decades of remorseless media inflation, the word is doing ... . But the broadcasters have a part to play too, according to ISBA director of media Bob Wootton. 'Airtime price is simply ... in driving people online. 'There is emphasis on cost per click, but not on the role traditional media play ...

Raymond Snoddy on media: Has TV news lost air of authenticity?

Next week will be a remarkable one in the development of international media....will rise to challenge existing media corporations. He questioned what was authentic about television ...

Andrew Walmsley on digital: Google is clouding agency probity

From time to time, Google likes to remind us that it is a technology company, rather than a media...for years, but are still media companies - this outlook does manifest itself in Google's attitude ... advertisers. However, most agencies are contractually obliged to pass media discounts on to their clients ... , they will reinvest in Google, but often they will spend it on something else, or keep it. Media has, in recent ...

Mark Ritson on branding: Hit by scandal? Make the most of it

stores. The media were quick to punish and predict her demise. The New York Times had Moss ...

 

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