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Dan Sherratt, Gocompare.com

29 Apr 2013 | by Nicola Kemp

? A: Technology, and more specifically the way in which people consume media, is a lot different now ... the opportunity this presents. Q: Are there any trends or new media platforms you believe are overrated? A ... : How are you changing the media channels you use to better reach your consumers? A: We operate a ...

More Th>n promises customer rewards with 'Feel the love' ad campaign

12 Mar 2013 | by Alex Brownsell

, print, direct, digital and social channels. Media planning and buying is by Starcom MediaVest ...

Churchill recruits Dawn French to replace Martin Clunes

01 Feb 2013 | by Alex Brownsell

and Simon Robinson. The production company was Tomboy Films, while media was handled by MediaCom ...

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

31 Jan 2013 | by Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO

/Arena Media 42 3= 1 Argos CHI Partners/Mindshare 42 5 - DFS ... = - Harveys HMDG/Walker Media 35 10 - 118 118 The Brooklyn Brothers ... / Walker Media 25 5 - William Hill In-house/ in-house 21 ...

IAB reports 2012 boom in affiliate marketing spend

22 Jan 2013 | by Matthew Chapman

; telecoms and media companies account for 10% of the market. ...

MoneySupermarket takes on rivals with space shuttle ad

03 Jan 2013 | by Alex Brownsell

feature radio, social media, CRM and PR activity. According to Paul Troy, director of consumer ...

Petplan relaunches with biggest ad investment to date

02 Jan 2013 | by Matthew Chapman

by Believe Media. Follow @mattchapmanuk ...

BrandMAX 2012: What you need to know

10 Oct 2012 | by Noelle McElhatton

The need to think of social media as the responsibility of the entire company, rather than merely...worldwide was bound to have social media and data as its twin preoccupations. So it was with BrandMAX 2012 ... . It was a day when the accepted wisdoms of mass marketing, social media, targeting, advertising as content ... this is social media, or, as O2 's head of social Alex Pearmain called it, marketing's 'glue'. It was a topic ...

Direct Line axes comedy ads for service-led approach

31 Aug 2012 | by Alex Brownsell

created by M C Saatchi, with media buying through MediaCom and direct marketing by Geronimo. Kerry ...

Non-Olympic sponsors make hay as ad blackout period ends

16 Aug 2012 | by Matthew Chapman

Brands including UK Athletics main sponsor Aviva, Volvo and Virgin Media have taken out Olympics-related advertising to capitalise on today s ending of the blackout period, which prevented non-sponsors from using ... is designed around you." Virgin Media is jumping on the bandwagon by making use of its partnership ...

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