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Exeter Friendly Society launches medical insurance campaign

24 Dec 2008 | by Alex Brownsell

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

22 Dec 2008 | by Staff

BBDO, will launch on 26 December across national broadcast, print, outdoor and online media ...

Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Gail Kemp

highest recall in any single week. The figures also reveal which advertising and media agencies have had ... place from last year, thanks to a 10m increase in its TV spend, according to data from Nielsen Media ... , was just one mention above third-placed McCann Erickson. Competition was equally intense among the media ...

Top 10 Marketing moments of 2008

17 Dec 2008 | by Nicola Clark

economists have criticised the media for its negative agenda, and some have accused companies of using ... on victory night that read, 'All of this happened because of you', the impact of new media on his historic victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...

 

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