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Bupa marketer McAnena departs to set up consultancy

03 Apr 2012 | by Alex Brownsell

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Aviva sells RAC for £1bn to US private equity firm

24 Jun 2011 | by Ben Bold

accounts are handled by Abbott Mead Vickers BBDO and the 150m global media business for both brands ...

Private healthcare provider launches Health365 online brand

16 Jul 2010 | by Alex Brownsell

from 15 per month. To launch the brand, Westfield Health hired Brilliant Media to work on its SEO, PPC and display advertising strategy. PR agency Umpf is handling social media campaign to promote ...

Standard Life appoints Bigmouthmedia to search strategy

21 May 2010 | by Sara Kimberley

for Standard Life such as social media and mobile. Standard Life group digital director, Kevin O ...

 

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