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Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq

Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its...Marketing revealed he was leaving the company to head Nike s social media efforts . While at Burberry, Tariq led a number of high profile social media campaigns, including a "tweetwalk" that allowed ... , was joining Topshop in order to become its marketing director and transform the brand s social media presence ...

Barclaycard drafts in Virgin Media marketer for digital programme

Virgin Media marketer Chris Bibby to oversee activity backing the roll-out....marketing. He had spent six years at Virgin Media, where he rose to marketing director, direct and customer ...

Research in Motion's media strategy director heads to Vodafone

Brian Bloomer, Research in Motion's media strategy director for EMEA, is joining Vodafone as its...In the newly created role, Bloomer will be responsible for optimising communications planning across Vodafone s footprint of 21 operating companies. He will report to Tom Lucas, group head of communications strategy and media, working both with the local market and the broader commercial team at Vodafone ...

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Etap starts social media hunt for Britain's best snorer

Etap Hotel, the European budget hotel chain, is launching a social media campaign to find Britain...marks Etap Hotels first venture into social media in the UK. It will be supported by a viral campaign ...

Visit Wales appoints iCrossing to search and social media account

The agency will be responsible for handling paid search, SEO and social media activity. It will work alongside Visit Wales' creative agencies Kitcatt Nohr Alexander Shaw and Wieden Kennedy. The appointment follows Visit Wales' development of a new strategy integrating its online and offline activity ...

Reckitt Benckiser consolidates £800m media account

LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies...The assignment will be split between Havas Media Group and Publicis Group, both of whom are already working ... ", the company said in a statement. Online and digital media was part of the global review, indicating ... media habits are evolving all the time and in the current economic conditions we need to think radically ...

 

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