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Social network users are airbrushing reality in search of peer approval

Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ... for recognition from others, which is prevalent amongst 34% of those using social media sites. Social ...

The colour of the money: five trends in marketing pay and rewards

the media and shareholders, it looks as if the tough economic climate has taken its toll on the annual ...

Austerity and the need for optimism

, stiff upper lip and all), we also knew that, for all the doom and gloom and the media pessimism ...

Analyst view: Questions remain about how Facebook will drive mobile growth

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

Is there an algorithm for creativity?

-styled and grammatically correct sports reports based on the data related to each game; they are used by a range of media ... s "more magic, less logic" approach to marketing. Martin Greenbank, head of intelligence at Arena Media ...

Ditch 'outdated segmentation' to better target women, says study

This is the key finding of a new global study, 'Female Tribes', by JWT London, which was launched today to an audience of female marketing leaders. The research, which is the result of six months quantitative and qualitative research, urges brand and media owners to "stop thinking about women in terms ...

New mothers dramatically increase digital media usage

they prefer to do all their shopping online. It is not just media consumption habits that change when ...

What marketers can learn from Hollywood

, artificial intelligence R D and media programming and consulting, we built Epagogix's team, processes ...

Sector Insight (interactive): sugar confectionery and gum

% increase in value sales in 2011/12, helped by its vibrant image, social-media presence and TV advertising ...

Three lessons from this year's ISBA conference

of discussion that emerged over the course of the day: social media, data and marketing talent. Social media ... at Twitter, describes the social-media platform. You would be 'hard-pressed' to find a TV ad ... , tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...

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