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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

run across multiple devices using its Screens service and a rich-media offering called Genie, while ...

American Express to serve geo-targeted ads in London cabs

28 Mar 2013 | by Matthew Chapman

London cabs will use VeriFone Media's geo-targeting technology to serve ads delivering five ... Express branding. Media was planned by Mindshare and booked by Kinetic, while OgilvyOne handled the creative. American Express claims it is the UK s first geo-targeted taxi media campaign. Development ...

Walkers enlists Gary Lineker's dad

04 Mar 2013 | by John Reynolds

Walkers is launching a new TV and social media campaign, showcasing its switch to British...The TV spot will air on Friday 8 March starring Gary Lineker, but not Barry, while the social media campaign will feature both Linekers touring the country in a van, looking out for home-grown ingredients. The PepsiCo-owned brand started using British-sourced ingredients to flavour its core range ...

Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline. Brand: Three Client: Tom Malleschitz, marketing director Agency: Wieden + Kennedy Creatives: Dan Norris and Ray Shaughnessy ...

Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

". It has been created to appeal to a young audience who are fans of social media. 'Fan Versus Flavour ... display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first significant ...

Morrisons cleared of 'outdated' gender stereotypes by ad watchdog

27 Feb 2013 | by Matthew Chapman

media campaign that provoked the interest of pressure group Fathers 4 Justice Morrisons defended its ...

Paramount rapped for airing horror ad in Angry Birds and Draw Something apps

06 Feb 2013 | by Matthew Chapman

may have been inappropriate for younger players and alerted media agency MEC Global. Rovio ... , Millenial Media. Rovio claimed Millenial Media apologised to them for serving the ad, citing human error ... Pictures UK defended itself by claiming it had instructed media buying agency MEC to buy advertising space ...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

will follow a 'Keep Moving' creative idea, with traditional media including TV and press activity supported ... . The videos themselves and supporting "making-of" material will be hosted on social media sites including ...

Churchill recruits Dawn French to replace Martin Clunes

01 Feb 2013 | by Alex Brownsell

and Simon Robinson. The production company was Tomboy Films, while media was handled by MediaCom ...

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