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POP magazine launches new web site

LONDON - Bauer Media's bi-annual POP magazine will be published in September under new editor

Vodafone appoints OMD to media account

LONDON - Vodafone has appointed OMD to its £800m international media planning and buying account...million, and the company's global media account. This covers all global markets where Vodafone is a wholly ...

Carol Smillie fronts World Vision campaign

and City Talk, regional press, door-drops, outdoor and online media. ...

Magazines and newspapers report mixed fortunes in latest National Readership Survey

over the first six months of the year. Bauer Media's consumer titles saw big gains with Empire ... and Bauer Media's Zoo seeing significant six-month declines. Nuts lost on average 233,000 readers, which ...

Chinese B2B marketplace Alibaba.com backs entry into UK with ad campaign

. The campaign has been created by truly London following its appointment to the business in June. The media ...

Contact-centre experts respond to the top five customer complaints

, and the power of social media means bad news travels fast. More enlightened companies have realised ... it the media is involved and the damage to brand equity can be catastrophic. The solution is really quite ...

National Geographic launches environmental publication

about consumer products. The supplement will be produced by King Lion Media, which will also handle ...

Editor's comment: Smaller budget, bigger impact

, Adwatch read very differently. Virgin Media was in that fifth place. Marks Spencer, MasterCard, T ...

Mark Ritson on branding: don't believe what viewers say about advertising

report this information. It's still a flawed piece of research because the costs of the media being ... to be a superior medium even with a lower reported 'impact' score. Even if we pretend that all media have ... , it seems to me. For the past 15 years, no one has cared about comparing one media with another ...

Andrew Walmsley on Digital: brands tend to obess with digital measurement

in marketing, and particularly in media. In digital, the availability of metrics for just about everything has ... happening. Forrester recently published some research showing how social media specialists ranked ...

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