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Virgin Media launches 'Powerful Stuff' ad campaign for TV

31 Jul 2009 | by Fiona Ramsay

LONDON - Virgin Media is promoting its pay-TV service in the third and final instalment of its

Mind the Gap

30 Jul 2009

accentuated by the emergence of consumer-generated media. People used to tell perhaps 10 others about a bad ...

Tribal thinking

30 Jul 2009

in targeting and shaping media strategy. To fully understand a consumer target to the point where you can talk to them via effective media touchpoints, you require the data to furnish you with the necessary facts ... behaviour in a single category, demographics and, occasionally, a few media-consumption questions. Do ...

James Martin fronts iPlayer push

30 Jul 2009 | by Sarah Johnson

was produced by Red Bee Media, launches in primetime slots across BBC One and BBC2 tomorrow and will run ...

Disney promotes 'G-Force' animated film with Virgin Media hijack

30 Jul 2009 | by Fiona Ramsay

release on Virgin Media's new homepage with a takeover ad....The film company is promoting G-Force , an animated guinea pig adventure that goes on release this week, using a homepage hijack of the Virgin Media site. The film will also be promoted with ads within ... . The deal was negotiated between Virgin Media's sales house, IDS, and Disney's media agency, Carat. ...

MSN to launch VOD service in UK

30 Jul 2009 | by Joe Thomas

form VOD content on MSN, launching with BBC Worldwide and ALL3MEDIA International. The service ... online media channels are able to provide. According to comScore (April 2009), 23% of consumers ...

Aunt Bessie's appoints VCCP to ad account

29 Jul 2009 | by Joe Thomas

on the brand's core Yorkshire Puddings and Roast Potatoes products. Aunt Bessie's has also moved its media ...

ESPN signs deal with Virgin

29 Jul 2009 | by Sarah Johnson

LONDON - ESPN has struck a deal with Virgin Media to air the channel for free throughout August

C4 and BBC secure racing rights

29 Jul 2009 | by Sarah Johnson

; mso-bidi-language:#0400;} Racecourse Media Group (RMG), Northern Racing, Arena, Ascot ...

BBC to share content with newspaper groups' websites

28 Jul 2009 | by Sarah Johnson

; mso-bidi-language:#0400;} The Daily Mail General Trust, Guardian News Media, Telegraph Media Group and Independent News Media have all signed up to the partnership which will give ...

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