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Callaway Golf Eurosport campaign includes golf news microsite

29 May 2009 | by Fiona Ramsay

LONDON - Callaway Golf is launching a multi-media campaign on Eurosport on 8 June to drive

Brothers Cider takes advantage of cheap rates to launch first TV ad

29 May 2009 | by Gemma Charles

on the market.' The 30 second and 10 second adverts were created by Contagious Content with media buying ...

Microsoft's new search engine Bing to 'change face of search'

29 May 2009 | by Fiona Ramsay

expects online media planners to adjust the sites where they buy as consumers start to go to Bing instead ...

OFT recommends relaxing ad rules for ITV

29 May 2009 | by Fiona Ramsay

retaining some protection for advertisers and media buyers so that all parties have an equal playing field ...

MySpace names Barry Flanigan as UK marketing director

27 May 2009 | by Fiona Ramsay

LONDON - MySpace has appointed Barry Flanigan, formerly marketing director at the Telegraph Media...His remit includes external media campaigns, audience development, community marketing and online PR, content partnerships and management of external media and creative agencies. Flanigan left the Telegraph Media Group in October 2008 when it scrapped the roles of marketing director and general manager ...

Is targeting consumers based on their class still relevant?

27 May 2009 | by Staff

in turn is correlated to things such as media consumption. However, it is wrong to think only ... wealthy keep out of the mass media because they don't want to do a Burberry and attract the wrong people ...

Npower seeks single marketing communications agency

27 May 2009 | by Alex Brownsell

to repitch. Media agency Vizeum's tenure is unaffected by the review. No one at Npower was available ...

Excellence by design: Marketing Design Awards 2009

27 May 2009 | by Staff

. Consumer 5. Financial 6. FMCG 7. Home Shopping Retail 8. Media and Entertainment 9 ...

Channel 4 and Sky weigh up ad sales team merger

27 May 2009 | by Fiona Ramsay

to advertisers is less clear, however. Media agencies warn that the more power handed over to the broadcasters ...

Amanda Andrews on Media: Pick a name...

27 May 2009 | by Amanda Andrews

Many media groups have undergone major rebranding exercises in the past year as they seek to rise ... Andrews is media editor at The Daily Telegraph, Sunday Telegraph and telegraph.co.uk 30 seconds on Dave ... Media. The channel was formerly known as UKTV G2, which relaunched as Dave in October 2007. It targets ...

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