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Focus DIY appoints EGS and the7stars

31 Mar 2009 | by Sarah Johnson

LONDON - Focus DIY has appointed EGS and the7stars to handle its media planning and buying....The account was reviewed out of incumbent agency Mediaedge:cia . EGS will handle communication planning and the7stars will look after media buying. Focus said it had taken the decision to split the account because it better suited its business needs. The retailer's advertising is handled by Krow, which ...

Footballer Teddy Sheringham plays 'keepy-uppy' with his balls for charity

31 Mar 2009 | by Joe Thomas

". The film will also run on Match-Day Media screens in UK football grounds including Arsenal, Manchester ...

Freesat to target pay-TV switchers

31 Mar 2009 | by Nicola Clark

. The activity will also include press and online work. Media planning and buying was handled by MPG. Freesat ...

Is there a formula for stimulating emotional responses to brands?

31 Mar 2009 | by Staff

having little impact in a media-cluttered world. With Cadbury Dairy Milk, emot_ional response ...

Me & My Mentor

31 Mar 2009 | by Sarah Johnson

Nina Mistry, product manager, Empire and Kerrang!, Bauer Media

Brand Manager of the Week

31 Mar 2009 | by Sarah Johnson

to see instant reactions to my work from colleagues. What is your media diet? I live online. I read ... -to-date with new technology. Try to experience a variety of different media, product sectors and audiences ...

888's b2b division named Dragonfish for media partner offensive

31 Mar 2009 | by Fiona Ramsay

The new branding is to differentiate Dragonfish's offering which is distinct from 888's traditional B2C products. 888 plans to work with online gaming operators and media companies looking ... with partners who are either aiming to monetise their existing database, brand loyalty and media assets ...

BingoLotto relaunches with exclusive Tesco tie

31 Mar 2009 | by Gemma Charles

an equity shareholder in Bingo-Lotto, but claims it will still invoice for any work. Media planning ...

COI offers state-supported banks marketing assistance

31 Mar 2009 | by Alex Brownsell

is poised to become the UK's biggest-spending advertiser, according to data from Nielsen Media Research exclusively revealed in Marketing last week. In 2008, the COI's media spend grew by almost 20% to 178.1m ...

DAB eyes iPlayer effect

31 Mar 2009 | by Sarah Johnson

the analogue-to-digital radio switchover has led media owners including GCap Media (now Global Radio ... ,' warns Travis Baxter, managing director of radio at Bauer Media. '2017 is not fast enough.' Stuart ... of the industry.' It is clear that little can be done by other media players without greater investment ...

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