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Brother hunts for agency to handle 2010 product launch

to develop a media-neutral campaign that will run across Europe. Antony Peart, advertising ...

Virgin Media to relaunch Living2 as Living It

LONDON - Virgin Media TV will rename its Living2 channel brand Living It next month....channel. While Virgin Media's young female celebrity and style channel Living has a 0.6% share of viewing, Living2 has just 0.2%, according to Barb. Virgin Media is also working with Red Bee Media to refresh the onscreen identity of sister channel Living. Virgin Media has also launched its first online ...

Virgin Media and Sky step up rivalry with 'reasons to switch' campaigns

LONDON - Virgin Media and Sky have gone head-to-head with 'reasons to switch' campaigns....-fareast-language:#0400; mso-bidi-language:#0400;} Both media companies are battling to win over subscribers ... : 11 reasons to say hello to Sky (goodbye to Virgin Media)'. It claims consumers can make cost ... free Sky Broadband, cheap calls, TV packages and HD as reasons to switch. Virgin Media has launched a ...

Independent News & Media ad revenue drops 19%

LONDON - Independent News & Media (INM) has insisted that its group advertising revenue

Read the latest emag version of Marketing magazine

LONDON - Due to the disruption of Royal Mail services, Haymarket Brand Media is making available a

Power brands focus more on point-of-purchase marketing

-founder of retail media planning agency, Capture, which works with Sainsbury's and its suppliers. 'Now it's less ... the previous year. 'The branded till divider activity was the chosen in-store media tool that we felt would ...

WWF uses film of polar bears on a melting ice flow to recruit supporters

the film across social media platforms. The film shows footage of a polar bear and her cub standing ...

Xbox to take over ad break during ITV's The X Factor

are expected to run during the live show on 14 November, were brokered by media agency Universal McCann ...

Global Radio appoints Rocket to £6.4m media duties

LONDON - Global Radio has made Rocket its roster agency, bringing an end to its media review which...in April. When Pearman was appointed, Global Radio said he would handle its media agency review, but Rocket has been appointed permanently without a pitch. Global Radio spent 6.4m on media in the year ...

The Marketing Profile: Adam Freeman of Guardian News & Media

LONDON - Guardian News and Media (GNM) is losing about £100,000 a day, so its decision last week...Freeman, 40, has been elevated to the new role of director of consumer media, taking ... lying firmly in media sales and digital strategy, it is easy to question whether GNM has relegated ... is also popular with the media buying community. Alan Brydon, head of press at MPG, says: Adam always ...

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