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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

pays for media,' he says The fact is media for most part survives on advertising and the media is one ...

Top 10 marketing moments 2009

advertising overtakes TV Arguably the most important media milestone of the year came as online advertising became the UK's biggest media platform, overtaking TV. The Internet Advertising Bureau (IAB)'s biannual ... by the IAB). TV accounted for 21.9% of the market. As the boundaries between the two media blur, it is clear ...

Holiday Cottages Group hires agencies for £8m brief

media. ...

Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma

LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn...the media barter company developing its client base on a global scale. Miroma Group CEO Marc Boyan said ...

Eurostar launches campaign to mark 15th anniversary

, will encourage consumers to visit Eurostar's social media site, Littlebreakbigdifference.com, and describe ...

Flight Centre to review UK media account

LONDON - Flight Centre, the global travel agent, is planning to review its UK media account...; mso-bidi-language:#0400;} Total Media currently holds the UK account. The travel brand has ...

Digital Agency League Table 2009

, eCircle and Red Bee Media, have all reported significant growth, of 41%, 46% and 58% respectively. However ... , in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ... on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all ...

Read a free emag version of Marketing magazine during the postal strike

LONDON - Due to the disruption of Royal Mail services, Haymarket Brand Media is making available a

Mark Ritson on Branding: The six core skills needed to be a great marketer

. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

InterContinental Hotels to pool ad tasks

with MindShare, which handles its 80m global media planning and buying account. The agency review follows a ...

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