15 Dec 2009
| by Bill Britt
pays for media,' he says The fact is media for most part survives on advertising and the media is one ...
advertising overtakes TV Arguably the most important media milestone of the year came as online advertising became the UK's biggest media platform, overtaking TV. The Internet Advertising Bureau (IAB)'s biannual ...
by the IAB). TV accounted for 21.9% of the market. As the boundaries between the two media blur, it is clear ...
25 Nov 2009
| by Staff
LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn...the media barter company developing its client base on a global scale. Miroma Group CEO Marc Boyan said ...
, will encourage consumers to visit Eurostar's social media site, Littlebreakbigdifference.com, and describe ...
LONDON - Flight Centre, the global travel agent, is planning to review its UK media account...;
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Total Media currently holds the UK account. The travel brand has ...
, eCircle and Red Bee Media, have all reported significant growth, of 41%, 46% and 58% respectively. However ...
, in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ...
on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all ...
22 Oct 2009
| by Staff
LONDON - Due to the disruption of Royal Mail services, Haymarket Brand Media is making available a
. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...
with MindShare, which handles its 80m global media planning and buying account. The agency review follows a ...