A creative director's verdict on the most-recalled ad of 2009
15 Dec 2009 | by Leon Jaume
.com. There is nothing in the TV ad to excite comment in the media village. It is a straightforward line-up of men ...
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Opinion: Brands jostle for attention at Copenhagen climate change summit
17 Dec 2009 | by Arlo Brady
' - whilst media attention focused on the political wrangling taking place behind closed doors ...
Amanda Andrews on Media: Will global X Factor pay?
10 Dec 2009 | by Amanda Andrews
strategy that seems to be gaining currency in the media? Actually, the word is that the pair believe ... and Cowell certainly have solid backing. Amanda Andrews is media editor at The Daily Telegraph, Sunday ...
Mark Ritson on Branding: the Google brand just keeps on stretching
10 Dec 2009 | by Mark Ritson
(business media), is an associate professor of marketing and consultant to some of the world's biggest ...
Will the launch of another free London newspaper be viable?
08 Dec 2009 | by Staff
be realised for our journalistic endeavours. The mood of the media industry, led by News International ...
Mark Ritson on Branding: the folly of replacing brand managers with brand advocates
01 Dec 2009 | by Mark Ritson
continue this unhelpful emphasis on 'reinvention'. Mark Ritson, PPA columnist of the year (business media ...
Editor's comment: A case of Woolies thinking
24 Nov 2009 | by Lucy Barrett
online through social media and some cinema ads. It has splashed out on a TV campaign for Christmas ...
Amanda Andrews on Media: Stormin' Norman at ITV
24 Nov 2009 | by Amanda Andrews
. Even if ITV's chief executive is not a media man, a marketing background with an understanding ... is at the helm. Amanda Andrews is media editor at The Daily Telegraph, Sunday Telegraph and telegraph ...
Mark Ritson on Branding: Sellers' market
24 Nov 2009 | by Mark Ritson
. Mark Ritson, PPA columnist of the year (business media), is an associate professor of marketing ...
Brand Health Check: The Independent
18 Nov 2009 | by Jeremy Lee
in the paper's holding company, Independent News Media (IN M) - is predicting that it will close by Christmas ... of Guardian Media Group, and Keith Wells, group managing director of specialist media branding agency ... , Guardian Media Group Despite a first-rate editorial team, The Independent is commercially ...
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