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The toys of Christmas 2009, according to social media

16 Dec 2009

? And can we use social media to accurately predict this year's bestseller? Social media agency Yomego.... So, we've been taking a close look at children's use of social media and how brands can gain insight ... up with social media playing such an integral part of their everyday lives. By not engaging children across social media channels, brands and retailers are missing a huge trick. But there is still a ...

Marketing's top five media brands for 2009

15 Dec 2009 | by Nicola Clark

LONDON - From The X Factor to Sky HD, Marketing picks the five stand-out media brands of 2009.

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

LONDON - TV commercials placed by Carat appeared more often than any other media buying...;} In a distant second was MediaCom, followed by OMD. Media buyers behind 2009's most recalled ads Rank Media buyer Number of Average recall mentions per mention ... 5 Mediaedge:cia 87 45 6 ZenithOptimedia 81 42 7 Walker Media 57 44 8 ...

INQ launches social-media mobile phone

11 Dec 2009 | by Joe Thomas

LONDON - INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.

Amanda Andrews on Media: Will global X Factor pay?

10 Dec 2009 | by Amanda Andrews

strategy that seems to be gaining currency in the media? Actually, the word is that the pair believe ... and Cowell certainly have solid backing. Amanda Andrews is media editor at The Daily Telegraph, Sunday ...

Watch your tweets: marketers must segregate the personal and professional in social media

08 Dec 2009 | by Nicola Clark

that it was a clear violation of the company's social media policy. King accepted the apology, and the incident ... are marketers to successively navigate the choppy waters of social media? The power of words The Gillette ... partner at social media agency We Are Social, says that the advent of social media has contributed ...

MyDish signs up to Glam Media

07 Dec 2009 | by Sarah Johnson

LONDON - MyDish.co.uk has joined the Glam Media UK network as part of the online media group's food

Virgin Media appoints director of on-demand TV

03 Dec 2009 | by Sarah Johnson

LONDON - Virgin Media has named Aleks Habdank to the newly-created role of director of on...of Virgin Media's on-demand TV service from January. He joins from Chellomedia where he was general ... . Prior to Chellomedia, Aleks held roles at ntl and Zone Vision Group. Virgin Media is the only TV ...

Mirror Group appoints Arena to £6.5m media account

03 Dec 2009 | by Sarah Johnson

LONDON - Mirror Group has appointed Arena BLM as its new media buying agency....with BLM to take our media planning to the next stage.' Last month the publisher reported that group ...

Brands begin to dance to the tune of social media

02 Dec 2009 | by Adam Woods

LONDON - Although it may appear to be a fuzzy science, the social-media sphere offers brands...; mso-bidi-language:#0400;} Brands participating in social media often evoke images ... digital professionals, brands are now forced to dance to social media's tune, because of its significant ... that concern them will be repaid in better natural search rankings for their sites and social-media pages ...

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