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Reckitt Benckiser consolidates £800m media account
24 Nov 2009 | by Staff
LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies...The assignment will be split between Havas Media Group and Publicis Group, both of whom are already working ... ", the company said in a statement. Online and digital media was part of the global review, indicating ... media habits are evolving all the time and in the current economic conditions we need to think radically ...
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