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Alfa Romeo places poster at 'lowest point on Earth'

23 Dec 2009 | by Alex Brownsell

the island of Guam in the Pacific Ocean, by media owner ClearChannel. The campaign, by ad agency Duval ...

Wonderbra creates new marketing role for Julia Nolan

23 Dec 2009 | by Joe Thomas

was supported by an integrated campaign through Iris. The activity encompassed online, social media, PR ...

More Than launches new ads with Mighty Boosh comic Julian Barratt

23 Dec 2009 | by Alex Brownsell

with direct response TV executions, as well as radio, outdoor and digital activity. Media planning and buying was by Starcom MediaVest, which was appointed to RSA's consolidated 50m global media account ...

Royal Navy seeks digital agency

22 Dec 2009 | by Joe Thomas

using digital channels such as mobile, social media and search. COI Interactive Services said: 'Digital ... and various social media channels that are key to their audiences.' The Royal Navy launched a new campaign ...

Opinion: Brands jostle for attention at Copenhagen climate change summit

17 Dec 2009 | by Arlo Brady

' - whilst media attention focused on the political wrangling taking place behind closed doors ...

YouTube bans NHS video of drunk girl urinating in street

17 Dec 2009 | by Joe Thomas

and was also distributed to local media as part of a 25,000 media campaign. Alison Pritchard, from ...

The toys of Christmas 2009, according to social media

16 Dec 2009

? And can we use social media to accurately predict this year's bestseller? Social media agency Yomego.... So, we've been taking a close look at children's use of social media and how brands can gain insight ... up with social media playing such an integral part of their everyday lives. By not engaging children across social media channels, brands and retailers are missing a huge trick. But there is still a ...

Battle of the brands: CNN versus Sky News

16 Dec 2009

Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN International fares less well, with a total share to 3.8 per cent, placing it 3 rd in Europe ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

15 Dec 2009 | by Bill Britt

pays for media,' he says The fact is media for most part survives on advertising and the media is one ...

Marketing's top five media brands for 2009

15 Dec 2009 | by Nicola Clark

LONDON - From The X Factor to Sky HD, Marketing picks the five stand-out media brands of 2009.

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