the media and shareholders, it looks as if the tough economic climate has taken its toll on the annual ...
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23 May 2013 | by Tokunbo Ajasa-Oluwa
They ve been dubbed the "me" generation (or "Me Me Me" according to a recent issue of Time magazine) those born between 1980 and 1994 who have grown up on a diet of technology, social media ... GoThinkBig, a partnership between O2 and Bauer Media. It aims to level the playing field and open up a wide ...
30 Apr 2013
action. Insight influenced how the campaign played out externally. It led to novel media planning ...
23 Apr 2013 | by Gemma Charles
This is the key finding of a new global study, 'Female Tribes', by JWT London, which was launched today to an audience of female marketing leaders. The research, which is the result of six months quantitative and qualitative research, urges brand and media owners to "stop thinking about women in terms ...
22 Apr 2013 | by John Reynolds
. In March, Walkers launched a TV and social media campaign, showcasing its switch to British ...
17 Apr 2013 | by Staff
Pemsel, chief marketing officer, Guardian Media Group "I think some of the most interesting conversations I have are with media agencies who when a media agency says it s about the idea , they actually ... , starting with traditional media just doesn t cut it for us. So now there are pockets of traditional ...
09 Apr 2013 | by Ian Twinn, Director of Public Affairs, ISBA
media figure whose image was honed and toned by some of the best in the business; to name the late ...
01 Apr 2013 | by Grant Duncan
of opinion-formers - the UK trade media, awards juries and agencies' chattering classes. The modern marketer ... and media practice head at Spencer Stuart. ...
01 Apr 2013 | by Will Harris
hip. On Friday, I was all about image and reputation, living the media life, rubbing shoulders ...
26 Mar 2013 | by Staff
UK The answer is plain Social Media Marketing Wrigley - Now that's original ...
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