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Nike campaign asks fans to put country before football club

Nike is to weigh into football's club-versus-country debate with a new social media campaign called...through social media, as Nike looks to encourage fans to stress pride in wearing the England football ...

Yahoo agrees to pay in excess of $1bn for Tumblr

business. The deal will also give it a foothold in the social media world and access to the much sought ... with social media at its core, which is what makes it so attractive to Yahoo. "According to numerous ... of social media firms that came after Facebook and Twitter. Another possible target might have been ...

Brands need to be more original on Instagram

In what must be one of the least surprising developments in recent social media history, celebrities have been found using Instagram to place commercials, adverts and endorsements. Even though Instagram doesn't have ads, officially. Among many others, Beyonce is doing it for Pepsi; Kim Kardashian ...

Tesco triumphant in top five 'socially devoted' brands poll

of utilising social media, and Twitter in particular, to relate to their customers and address their concerns ...

How UEFA has looked to grow its Europa League brand

which will drive fan engagement through creating a new social media presence on Twitter in the form of a ...

Social network users are airbrushing reality in search of peer approval

Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ... for recognition from others, which is prevalent amongst 34% of those using social media sites. Social ...

McLaren unveils Twitter handle at Spanish Grand Prix

s growing popularity on social media in the past 12 months. The number of followers on Vodafone McLaren ...

Russell Kane to host Rev Awards - last chance to book

The awards, held in conjunction with Marketing, Campaign, Brand Republic, Media Week and PR Week, celebrate the ingenuity and imaginative use of technology in the UK's digital marcoms space. On the night ... with 26 other award winners, including Digital Media Brand of the Year and an overall Agency of the Year ...

What would you do if your social media account was hacked?

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies...1. You run social media for Burger King. You ve just reclaimed your account from the hackers. What is your first tweet? *We're back. 100% the Real Deal *As much as we love McDonalds we'll never be owned by them! *We were hacked guys, to say sorry we'd like to offer bogof on our chips ...

Did you know 71% of Lady Gaga's followers are fake?

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media...This infographic pulls out some of the headline findings from the 2,300 marketers and agencies who took part in our social media exam. If you think you know better, click here to take the test Click here to read more of the answers - good and bad - to our longer, scenario-based questions. Do you ...

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