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Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

In 2012, brands became more adept at using social media and have achieved far greater levels...to 715. The increase illustrates not only that more brands are engaged in social media, but also that social media has become a vital component in how many brands now do business. "It feels like a far ... Sponder, managing director of specialist social-media agency Headstream, which compiles Social Brands 100 ...

O2's Ronan Dunne: "Your brand should lead your company"

08 May 2013 | by Ronan Dunne

to use social media to engage with our customers in a tone that I don't believe would have been possible ...

Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

-styled and grammatically correct sports reports based on the data related to each game; they are used by a range of media ... s "more magic, less logic" approach to marketing. Martin Greenbank, head of intelligence at Arena Media ...

Rachel Eyre, Barclays

29 Apr 2013

media platforms you believe are overrated? A: I don t think the social channel is overrated, but I ... media and why, are vital if you are going to leverage the reach and interaction this channel offers ... sure we are keeping up. Q: How are you changing the media channels you use to better reach your ...

Joanne Looby, Diageo

29 Apr 2013

and authentic relationships with consumers. Q: Are there any trends or new media platforms you believe ... the media channels you use to better reach your consumers? A: We activate across numerous digital ...

Power 100: Nxt Gen 2013

29 Apr 2013 | by Nicola Kemp

This feature can be found, in full, on the Marketing website Today's top marketers are redefining the boundaries of what it takes to get ahead in the industry. From triple-dip recessions and data overload to the multitude of emerging media platforms, there is no doubt that marketers face challenging ...

Charlotte Oates, DMG Media

29 Apr 2013 | by Nicola Kemp

Position: marketing and communications manager, DMG Media Date of Birth: 21/02/1990 View Charlotte's profile on LinkedIn Working within the new ventures division of DMG Media, the consumer-media business of DMGT, with joint responsibility for the team s marketing and development budget ...

Lucy Clark, HJ Heinz

29 Apr 2013 | by Nicola Kemp

strategy and managing media planning, she has retained a genuine passion for food marketing. Describes ... and exciting. Gone are the days when a media plan included just TV, radio or print. The biggest challenge ... consumers ever-changing needs. Q: Are there any trends or new media platforms you believe are overrated ...

Dan Sherratt, Gocompare.com

29 Apr 2013 | by Nicola Kemp

? A: Technology, and more specifically the way in which people consume media, is a lot different now ... the opportunity this presents. Q: Are there any trends or new media platforms you believe are overrated? A ... : How are you changing the media channels you use to better reach your consumers? A: We operate a ...

Dan Robb, Sony Europe

29 Apr 2013 | by Nicola Kemp

to target top-level influencers across social-media channels. Describes himself as: inquisitive. Q ... learned are often updated just a few weeks later. Q: Are there any trends or new media platforms you ... still, changing your message to make it fit for the sake of it. Q: How are you changing the media ...

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