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Top sporting star tie-ups with brands in 2012

17 Dec 2012 | by John Reynolds

sponsorship experts. Nigel Currie, executive director of BrandRapport, said:"The media domination from ... media profile that sport stars have and their popularity with certain markets make them very attractive ...

ITV set for first rebrand in seven years in January

16 Nov 2012 | by Maisie McCabe

this digital world, with hundreds of channels and hundreds of new media brands if you don t elevate the brand ...

Morrisons' flagship Kiddicare store opens in Nottingham

26 Sep 2012 | by Matthew Chapman

a public poll run via social media . Morrisons currently has plans to roll out nine further ...

Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes

13 Aug 2012 | by Nicola Clark

of business and consumer media relations at Royal Mail and the man spearheading the Royal Mail s Olympic stamp ... of moving fast and investing in social media. We have really upped our game on social media ...

John Lewis gets patriotic with store wraps

23 Jul 2012 | by Maisie McCabe

's Hyperspace and large-format outdoor media owner BlowUp. Visitors will be directed to the official Olympic ...

Twitter rolls out first wave of UK brand pages

02 Feb 2012 | by Sarah Shearman

The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... media spend required, understood to be in the region of 25,000. Sky was the first brand to roll out ...

Warehouse launches campaign to boost fashion credentials

25 Jan 2012 | by Sarah Shearman

fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Sainsbury's drops 'try something new today' strapline

15 Sep 2011 | by Matthew Chapman

things in life. It was created by AMV BBDO with media planned and bought by PHD. The campaign ...

Comparethemarket in meerkat toys giveaway

01 Jul 2011 | by Sarah Shearman

handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ...

Nxt Gen 2011

27 May 2011 | by Nicola Clark

From the growth of social media to integrated campaigns, the up-and-coming young talent

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