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Apple introduces bold 'designed by Apple in California' message

14 Jun 2013 | by Matthew Chapman

anything. Agency: TBWA\Media Arts Lab Creatives: Duncan Milner and Eric Grunbaum ...

McDonald's rolls out campaign for new iced smoothie

13 Jun 2013 | by James Swift

the digital elements of the campaign. OMD was the media agency. ...

Strongbow boosts 'Earn it' message with Tough Mudder sponsorship

07 Jun 2013 | by Simon Nias

and taking a penalty against a famous goalkeeper. Interest in Strongbow's website will be driven by paid-media ...

Carling launches £10m campaign with 'refreshingly perfect' strapline

30 May 2013 | by Simon Nias

social media channels. He said: "We've done five rounds of research with these ads and consumers have ... or via social channels. "Campaigns today need to live beyond TV and traditional media because ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

run across multiple devices using its Screens service and a rich-media offering called Genie, while ...

American Express to serve geo-targeted ads in London cabs

28 Mar 2013 | by Matthew Chapman

London cabs will use VeriFone Media's geo-targeting technology to serve ads delivering five ... Express branding. Media was planned by Mindshare and booked by Kinetic, while OgilvyOne handled the creative. American Express claims it is the UK s first geo-targeted taxi media campaign. Development ...

Walkers enlists Gary Lineker's dad

04 Mar 2013 | by John Reynolds

Walkers is launching a new TV and social media campaign, showcasing its switch to British...The TV spot will air on Friday 8 March starring Gary Lineker, but not Barry, while the social media campaign will feature both Linekers touring the country in a van, looking out for home-grown ingredients. The PepsiCo-owned brand started using British-sourced ingredients to flavour its core range ...

Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline. Brand: Three Client: Tom Malleschitz, marketing director Agency: Wieden + Kennedy Creatives: Dan Norris and Ray Shaughnessy ...

Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

". It has been created to appeal to a young audience who are fans of social media. 'Fan Versus Flavour ... display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first significant ...

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