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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

't fare so well" and it failed to adapt with the arrival of social media. Today Flickr has around 89 ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

20 May 2013 | by Alex Brownsell

Former Nokia and 118 118 marketer Lloyd joined last summer from his position as director of media engagement, marketing and audiences at the BBC . He reported to the carrier s chief commercial officer Julie Southern. While in the role, he led the development of Virgin Atlantic s new marketing strategy under ...

Nike campaign asks fans to put country before football club

20 May 2013 | by John Reynolds

Nike is to weigh into football's club-versus-country debate with a new social media campaign called...through social media, as Nike looks to encourage fans to stress pride in wearing the England football ...

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013 | by Gordon MacMillan

business. The deal will also give it a foothold in the social media world and access to the much sought ... with social media at its core, which is what makes it so attractive to Yahoo. "According to numerous ... of social media firms that came after Facebook and Twitter. Another possible target might have been ...

Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

In what must be one of the least surprising developments in recent social media history, celebrities have been found using Instagram to place commercials, adverts and endorsements. Even though Instagram doesn't have ads, officially. Among many others, Beyonce is doing it for Pepsi; Kim Kardashian ...

getmemedia.com Idea of the Week: Reach 350,000 students with UCAS Mailings

20 May 2013

UCAS offers commercial partners the opportunity to place branded inserts in its student mailings - an excellent way of engaging a key demographic. To find out more view: http://www.getmemedia.com/ ideas/reach-350000-students- through-ucas-core-mailings/ ucas-media.html ...

Marketing Leader of the Year: The candidates - Justin Cooke

17 May 2013

What s the smartest business idea you ve had? I can't tell you because I'm developing it at the moment it's huge like Nasa meets Facebook. ;) Customising the catwalk was pretty big as it had never been done before, and the 'shoot the show button', which is a social media phenomenon. I love it when ...

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

of utilising social media, and Twitter in particular, to relate to their customers and address their concerns ...

How UEFA has looked to grow its Europa League brand

15 May 2013 | by John Reynolds

which will drive fan engagement through creating a new social media presence on Twitter in the form of a ...

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