20 Dec 2011
| by Staff
is across all media environments.
Agency: VCCP
Writers: Javier Romartinez, Matt Lyodd
Agency ...
.
In the third quarter, RadioGauge tested ads from 36 brands. VCCP's Comparethemarket.com campaign (with media by ZenithOptimedia) beat Starcom and Radioville s Autoglass into second place and Dolmio by Proximity (with media ...
media. 6. Pizza Hut (Starcom and AMV BBDO) Short, simple and effective. Sometimes people just ...
01 Dec 2011
| by Jeremy Lee
Carat has landed the £28 million media planning and buying account for Gocompare.com, the price
01 Dec 2011
| by David Walsh and Dominic O'Connell
The economy continues to post sluggish growth, but to what extent has the media industry been...."
- What are the main factors affecting the media sector and how do you think it will perform ...
.
- What role can media play in driving growth in the economy?
Media can make markets more efficient ...
that can really make innovation happen. Finally, the media can also play a role in reflecting a "new ...
Santander is set to reappoint Carat as the agency on its £27 million UK media planning and buying
to manage spending over Christmas.
Walker Media handled the media planning and buying, while Dare created ...
03 Nov 2011
It's crunch time on the Merck and Virgin Media advertising pitches, while the Carnival Cruises...Agencies shortlisted for the 28 million Gocompare.com media review include the incumbent, MEC, UM ...
, and OMD to pitch for its 27 million media account but word on the street suggests that OMD has pulled out ...
for the AS Watson/Superdrug media review covering the UK, Belgium and the Netherlands. The incumbents ...
Gloucester marketing activity.
MEC will continue to oversee media planning and buying, while Rufus Leonard ...
27 Oct 2011
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The 50 million Royal Bank of Scotland media pitch is reaching its conclusion after Manning Gottlieb OMD ...
27 Oct 2011
| by Jeremy Lee
media prices with accompanying price guarantees and penalties. It looked like being a dangerous precedent.
It's almost understandable, then, that Santander's decision to put its 27 million media ...
conclusion to an agency process where media is largely bought cheaply, warehoused and then distributed like ...