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Ogilvy and JWT join forces to create one-stop shopper marketing agency

and consumer promotions. It will also include local and retail media and media buying, direct response ... needs. Then we build a media agnostic program from that base." ...

WPP expands in Singapore

Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue ... and digital media. In the past two months WPP has bought two agencies in the US , including Marketing ...

Profero CEO Blunden leaves to become MD of Economist online

media, technology and creative to solve business and communication problems as successfully as we do ...

Robson Brown resurfaces

group heads. Earlier in December Robson Brown lost the media planning and buying account for Dreams ... West Media) on 29 November. Attinger Jack was sold in a deal involving the previous owner, David Attinger, and AW Media was sold to WTTW Communications , a company led by former AW Media managing ...

Ratcliffe to be replaced by Blackett as CEO of MediaCom

Jane Ratcliffe is relinquishing her role as chief executive of MediaCom, the UK's largest media.... After winning the coveted Agency of the Year award in 2008, Ratcliffe told Media Week she was already ... : "After my degree I applied for a job as a media researcher, but at the interview they said I was really gobby, and had I considered being a media buyer? I had an immediate interview and was taken on ...

Saatchi & Saatchi X hires P&G boss as CEO Worldwide

Howell retired earlier this year as vice-president, global media and brand operations at Procter Gamble, after 22 years. She was responsible for global best practices in media and communication planning for the FMCG giant. Kevin Roberts, chief executive worldwide of Saatchi and Saatchi, said planning ...

Fiskars gardening tools shortlists three agencies for £1m media account

Home consumer products company Fiskars has shortlisted Arena Media, the7stars and Walker Media...on the above-the-line media account, which will focus largely on TV advertising. However the agency Attinger ...

Campaign Annual 2010 - the winners' roll-call

Partners. PHD was named Campaign s Media Agency of the Year, OgilvyOne won in the Direct Agency category ... of the Year. Networks of the Year were Wieden Kennedy in the advertising category and Carat in the media ...

WPP buys US DM house

This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...

Grape lands Agent Provocateur digital brief

social media account....has previously used StrawberryFrog in the US for its social media activity, but has not had a dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur's social media presence through Facebook and Twitter, producing Facebook and iPhone apps and implementing ...

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