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RKCR appoints Fallon's Moon as analytics chief

24 May 2013 | by Louise Ridley

Moon has been appointed as the first head of analytics at RKCR/Y R, in a move to bolster the agency s analytics offering and develop its capabilities in social media. He joins the planning department and will report to Rich Edwards, the head of experience planning. Moon will work with clients ...

Telegraph reports 'solid' 2012 with 5% profit hike

24 May 2013 | by James Swift

Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according

Virgin Media unveils Glasgow 2014 Commonwealth Games deal

24 May 2013 | by Magda Ibrahim

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand...As an official partner and presenting partner of athletics, Virgin Media will promote the Games ... ,500 athletes and officials from across the Commonwealth. Farah said: "Having Virgin Media's continued ... about athletics." Bolt said: "Virgin Media is a great company and I m delighted they have decided ...

Diary - Media stunt raises £313,000 for charity

23 May 2013

Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism....After vowing to take to the stocks for charity and be assaulted with custard pies if this week s Havas Media auction raised more than 300,000, he stuck to his promise. The charity auction at the Comedy Store in Piccadilly on 20 May raised 313,000, and media land s most sadistic gave agency chairman ...

Sage by Heston Blumenthal hires MBA

23 May 2013 | by Ian Darby

The agency, which won the business following a pitch, will focus on creating communications with an emphasis on digital, social media and web content. Sage, which is backed by the Breville Group, is a range of tea makers, coffee machines, blenders and juicers. Media buying on the account ...

Cigarette giant looks for ad agency

23 May 2013 | by Jeremy Lee

agency Povey Sindall Media. E-cigarettes cannot be marketed as a smoking-cessation tool but as a ...

Diageo launches Cîroc vodka pitch

23 May 2013 | by Jeremy Lee

, in association with C roc and posted pictures and films of the night on social media sites. In July last year ...

Media business rankings

23 May 2013

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

A total eclipse of the media rationale?

23 May 2013 | by Sue Unerman

to be helped by less open-mindedness. There is also I think a major irony in this for digital media in general. One of the ways confirmation bias works in our industry is that traditional media tend to come out more strongly than digital media time and again from traditional industry research. We re used ...

Things we like

23 May 2013

Campaign's selection of media news and views of note in the week before 24 March 2013....blue Budget-busting media deals are back with news that Yahoo! has paid $1.1 billion ( 720 million ... th birthday For many in media, Virgin Records encapsulates the disruptive values that drove ...

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