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Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review. Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected. Last week, Aegis-owned Vizeum won Pfizer's 9m media ...
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods...Representing brands such as Oreo biscuits, Tang powdered beverages, Cadbury chocolates and Halls candies, the decision represents well over US$100 million in media across these markets ... , "After careful consideration we chose Mindshare as our media agency partner in this important geography ...
,000 media campaign bought by Mindshare. Chrissy Lecky, Kleenex assistant brand manager, said: "We realise ...
The campaign, by McCann Manchester with media planning and buying by Universal McCann, breaks tomorrow (25 November). The campaign features two TV ads one for Durex's two in one massage range, and one for the Play lubricants, which will be supported by in-store, online and social media activity ...
The agency is understood to be developing a social media campaign targeting a teenage audience. The Clean Clear range of dermatological products focuses on skin conditions, such as acne, and includes ... to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...
consolidated media buying and planning account in Australia, following a review initiated in August....UM s appointment by L Oreal Australia follows a review process and shortlist believed to have also included Carat and Mindshare which recently picked up L Oreal s media business in China. Prior ... million consumer division with UM. July 2010 saw Maxus scoop L'Oreal's media business in India , while ...
A social media-adapted version of the Old Spice 'The best your man could smell like' is vying...at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ... and to vote, go to youtube.com/iloveads . For information on attending the Campaign Media Awards on 17 ...
following the long-pending China media pitch....the recent consolidation of L'Oreal's U$70 million US media buying account into Universal McCann, also ... 'Oreal's US$115 million media planning and buying account. Read more from Campaign Asia ...
global media duties....called a review in May that was handled by its Paris head office. Almost half of its media spend ...
