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The agency, which won the business following a pitch, will focus on creating communications with an emphasis on digital, social media and web content. Sage, which is backed by the Breville Group, is a range of tea makers, coffee machines, blenders and juicers. Media buying on the account ...
Goodstuff Communications has picked up the UK media planning and buying business for Diesel...The watch brand plans to spend 1 million on UK media in the next 12 months, according to the client. Goodstuff will work with Diesel Timeframe s creative agency Crispin Porter Bogusky on a TV-led campaign set for June, to promote Diesel s Super Bad Ass and Megachief watches. Further TV activity ...
The Minimart has been briefed to use television as the primary mode of communication, with smaller initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the brand s core audience of mums. The media planning and buying is by TCS, who has worked with Forest ...
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media...The decision to split the account is the result of a worldwide media review, for which pitches ... its pitch from the Paris office. Havas Media Group has worked with Korean carmaker Hyundai ... on the news. Last week, Campaign reported Pedro Avery had been promoted to chief executive of Arena Media ...
to its £120m global media account after a competitive pitch.
director of JTI UK, said: "We are using this media campaign to demonstrate that in 2011, even ...
decision for Grey." Pringles consolidated its 35m EMEA media into Kellogg s agency Carat in October ...
Farrow & Ball, the luxury paint and wallpaper brand, has appointed M2M to its media planning...The Omnicom Media Group agency has been appointed to the account following a pitch against ... a partner with the expertise to help us plan and evaluate our media communications globally." The media review kicked off in November last year and the brand previously managed its planning and buying ...
. It was an emerging discipline back in 1968/69 and the "planners" we spoke to were hired from media, HR or research ...
social media. They ll ask you questions via your phone, those questions will turn into conversations ...
