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From pages to pads

16 May 2013 | by Jonny Kaldor and Jon Marks

our content in bite-sized chunks. We simply don t respect old media any more. Here s an example: last ... on YouTube and has a global following despite limited involvement with traditional media ...

Are agency-client tenures shortening?

16 May 2013

. The pace of change in the media world must also contribute. First, because clients requirements ...

Rothermere plots global domination for Mail Online

16 May 2013 | by Arif Durrani

internationally." DMGT owns, or has a stake in, 33 companies, with its mass-media operations contributing ... -to-business operations, as well as the decision to offload the Evening Standard and Northcliffe Media, its regional ...

The silver bullet

16 May 2013 | by Ilicco Elia

. Responsive design proposes that a single set of HTML pages, governed by style sheets and media queries, can ...

Creating culture

16 May 2013

media agency to run an apprenticeship scheme. "And, to maintain a stimulating workplace, Project ...

Arena wins £15m pan-European Betfair business

15 May 2013 | by Arif Durrani

Arena has been awarded the £15 million consolidated European media planning and buying account...The re-pitch consolidates the European offline and digital display media businesses, including 5 million in the UK. The account does not include SEO and social media activity, which used to be handled ... forward to continuing to work with them." The win will be widely welcomed at Havas Media Group s Arena ...

LG moves majority of global media into Arena Media

15 May 2013 | by Louise Ridley

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media...The decision to split the account is the result of a worldwide media review, for which pitches ... its pitch from the Paris office. Havas Media Group has worked with Korean carmaker Hyundai ... on the news. Last week, Campaign reported Pedro Avery had been promoted to chief executive of Arena Media ...

Jaguar readies global campaign for F-Type launch

15 May 2013 | by James Swift

, social media and experiential work, are being shown across EMEA, the Americas and Asia Pacific. Media ...

BBH hires Patrick Lafferty to head up North America

15 May 2013 | by Jeremy Lee

seen and done a lot both within and beyond our industry embracing client side, media ownership ...

Yes, magazines 'work', but show us the data

15 May 2013

s Simon Kanter pointed out, print must be understood as "part of the media mix". The fact is, in financial ... there are media channels that are ignored because they are bereft of any data." Samuel-Camps noted that young planners in media agencies were less likely to read magazines, and Mark Fiddes, the executive creative ...

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