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A question of class

02 May 2013

and buy audiences. Thus one could argue that our targeting and media buying system is class-based, defined ... and turn things down online according to a whole host of factors, and we can also use offline media ...

David Harris joins DraftFCB as ECD

18 Apr 2013 | by Sara Kimberley

media." Harris said: "I am very excited by the huge creative potential of DraftFCB s portfolio ...

Marks & Spencer opens talks with agencies over CRM task

11 Apr 2013 | by Sara Kimberley

social media. The winning agency will work alongside the retailer s advertising agency, RKCR/Y R, and its media agency, Walker Media. ...

AIS co-founder Steve Stretton steps down

04 Apr 2013 | by Sara Kimberley

Stretton co-founded the agency as creative partner alongside the managing partners, Stuart Archibald and Jon Ingall, who both left in 2011 . AIS, which has been wholly owned by Havas Media since 2008 , will now be led by the existing team of Sarah Stratford, managing partner, strategy; Geoff ...

Things we like

28 Feb 2013

Campaign's selection of media news and views of note in the week before 1 March 2013....4G auction promises new opportunities Now that Ofcom s 4G spectrum auction has concluded, the whole of the UK will be able to access superfast mobile broadband by the end of 2017. Importantly, 4G will deliver new opportunities for advertisers and media owners. Particularly exciting is the new creative ...

Direct Agency of the Year: OgilvyOne

13 Dec 2012

of digital and social media. Results spoke for themselves: traffic to the Kern Sohn e-catalogue increased ... , technologically forward-thinking, creative and media-agnostic. Lida It is the second year running that Lida ...

OgilvyOne sweeps board at DMA Awards

05 Dec 2012 | by Daniel Farey-Jones

OgilvyOne UK Best use of social media for brand building Kern Sohn OgilvyOne UK Best use of social media for customer acquisition P G Proximity London Best direct ...

Lord Sugar committed to 'no-brainer' Amscreen

15 Nov 2012

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its..., Sugar wants to talk about digital outdoor media and why his son has not been able to flog advertising ... believes, is media and outdoor agencies not seeing a "no-brainer" when it is right in front of them. "The ... . "Even if the clients do get it, they pass it on to their agency, who passes it on to the media buyer ...

Who will win the tablet ad wars this Christmas?

15 Nov 2012

global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one ... . iPad mini Agency T BWA\Media Arts Lab Apple s latest, miniaturised iteration of the iPad ...

Barclays appoints Rapp for £11m DM

18 Oct 2012 | by Sara Kimberley

Hegarty and Maxus, which handle advertising and media respectively, are unaffected ...

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