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Metro launches gaming site with £1.9m ad campaign

22 May 2013 | by Priyanka Mehra Dayal

will rely primarily on in-house promotions through the group s existing media verticals for its above ...

Grand Visual bolsters management team

22 May 2013 | by Priyanka Mehra Dayal

for Land Securities at the agency. He has also previously worked with agencies such as Cimex Media ...

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

17 May 2013 | by Ben Hall

9. Red Bull "Mad Mike drifting crown range in New Zealand" by Red Bull Media House 18,686 shares ...

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tweet and Shoot' is a global social media campaign for French Open sponsor BNP Paribas, created by We Are Social. On 23 May, three days before the 2013 French Open competition begins, fans ... website. A group of 40 VIP Twitter Trainers will be selected from BNP Paribas social media communities ...

McLaren launches new Twitter handle at Spanish Grand Prix

12 May 2013 | by Chloe Smith

s growing popularity on social media in the past 12 months. The number of followers on Vodafone McLaren ...

Is Blippar TV more than a gimmick?

09 May 2013

TV with half an eye on social media via their smartphones and tablets. It s not beyond the bounds ...

Things we like

09 May 2013

Campaign's selection of media news and views of note in the week before 10 May 2013....of the year, it came under pressure from media buyers seeking a weak link in the market but it held its ... be worth as much as 40 million to Channel 4. Voting opens for Media360 As Campaign and Media Week s Media360 event turns ten years old, the industry gets to decide who has been the very best ...

Google Glass or iWatch? There's only one way to find out...

09 May 2013 | by Sue Unerman

As far as Google Glass is concerned, the media is torn between fear of a loss of privacy and excitement about the possibilities of augmented reality. The first images are circulating from users' tests (although the pictures are underwhelming so far). The first user guide shows how to operate the headset ...

Is real-time marketing the future of advertising?

02 May 2013

. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ... of marketing around convergence of connected experiences across screens." Some media analysts are already ...

Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

define it as much as those in attendance. I understand Havas Media has now been added to the list ... to their clients. Most prefer to remain anonymous, but Walker Media s chairman, Phil Georgiadis, has put his head ... from other media owners? He has a point. Engaging with such a powerful and progressive company is a ...

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