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Metro launches gaming site with £1.9m ad campaign

22 May 2013 | by Priyanka Mehra Dayal

will rely primarily on in-house promotions through the group s existing media verticals for its above ...

Grand Visual bolsters management team

22 May 2013 | by Priyanka Mehra Dayal

for Land Securities at the agency. He has also previously worked with agencies such as Cimex Media ...

Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final...-based Amazon spent 11.8m on media in the UK in the year to September 2012, according to Nielsen. Of its UK media spend, 10.7m was used to promote its Kindle tablet. Mindshare worked with Amazon in five European markets and on offline-only media in the US. A third Group M agency, MEC, handles the brand ...

Canon launches through-the-line EMEA campaign

20 May 2013 | by Magda Ibrahim

and production company Partizan. The media agency is PHD. In addition to the TV ad, a comprehensive print campaign will run in lifestyle and consumer tech media until July. A cinema campaign will also run in July ... media campaigns will also carry the "next step" message to consumers. A 90-second version of the TV ...

Santander reviews £27m media account

20 May 2013 | by Maisie McCabe

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning...From the start of 2014 the successful agency will be responsible for planning and buying media ... of the review will ask agencies to demonstrate they can fulfil Santander s media requirements and meet the bank ... . Santander spent 26.6 million on media in the 12 months to the end of September 2012, according to Nielsen ...

The7stars wins media brief to resurrect HMV

20 May 2013 | by Louise Ridley

branches in a deal reported to be worth 50 million. Hilco awarded the media planning and buying account ... launch of Les Miserables kicked off over the weekend. HMV spent 5.9 million on media in the UK ... into the new HMV, so having the right media agency is of vital importance. The7stars has extensive experience ...

Heinz brings back invisible bottle of tomato ketchup

20 May 2013 | by Priyanka Mehra Dayal

The creative shop behind the new campaign is Abbot Mead Vickers BBDO and the media-buying house is Vizeum. Abbot Mead Vickers BBDO was briefed to reintroduce the invisible bottle concept for the Heinz signature brand of tomato ketchup, while extending communication to its flavoured variants. The first TV ...

Goodstuff awarded £1m Diesel TimeFrames business

20 May 2013 | by Louise Ridley

Goodstuff Communications has picked up the UK media planning and buying business for Diesel...The watch brand plans to spend 1 million on UK media in the next 12 months, according to the client. Goodstuff will work with Diesel Timeframe s creative agency Crispin Porter Bogusky on a TV-led campaign set for June, to promote Diesel s Super Bad Ass and Megachief watches. Further TV activity ...

WCRS scoops £15m European Betfair ad account

17 May 2013 | by Louise Ridley

for the business. Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe in the next year when appointing media agency Arena, after spending 3m on adver tising in the UK last year, according to Nielsen. The advertising review was run alongside Betfair s pan-European media planning ...

The Minimart wins £3m Sudocrem account

17 May 2013 | by Priyanka Mehra Dayal

The Minimart has been briefed to use television as the primary mode of communication, with smaller initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the brand s core audience of mums. The media planning and buying is by TCS, who has worked with Forest ...

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