25 Apr 2013
, Clemenger BBDO Sydney, TED Mimeisthai is a wonderful hybrid of technology, social media and human curiosity ...
was to ensure audiences appreciated the value the BBC brought to the London 2012 Olympic Games through its cross-media ...
14 Mar 2013
as the industry has got to grips with the advent of digital and social media, now the content and creation cycle ...
social media buying in-house. But those who designate this to an entirely separate division are missing the point. The media analysis, cross-channel expertise and social buying need to be an essential part ...
07 Mar 2013
the campaigns that had earned a place in the Campaign and Outdoor Media Centre s prestigious Outdoor Hall ...
14 Feb 2013
| by Ben Hall
BT's Twitter competition plays cupid and encourages romantics to tweet their messages of love to the top of London's BT Tower.
But an ad for Ikea in Australia has become a social media hit, offering free cots to babies born nine months after Valentine's Day.
Supermarkets and retailers, including ...
13 Dec 2012
this performance with investment in its service offering around its "redefining media" positioning ...
Media Network of the Year, beating its sister Omnicom network OMD into third place. This year ...
-awarded media network in the world.
Its new-business performance was solid. Wins included Time Warner ...
13 Dec 2012
Award-winning campaigns for Virgin Media and Ann Summers, plus two new joint ventures, show...Judging Media Agency of the Year proved harder this time round than in recent years, as more shops ...
winner. The agency won two categories at the Campaign Media Awards and three at the Thinkbox TV Planning Awards for its work with Virgin Media and Ann Summers. Its Dr Martens campaign also landed a ...
13 Dec 2012
re almost ashamed to say this, the event brought some much-needed colour to a media agency sector ...
" incident, the ageing media tycoon returned to the Leveson inquiry in 2012 to give, putting it kindly, a ...
Company, Panasonic and Samsung.
8. Media judging at Cannes
We love a good awards dust-up, yet ...
13 Dec 2012
Media Awards.
6. Harveys, Test Drive
The furniture retailer focused its marketing activity around ...
Media Awards.
7. Boots, Christmas
Boots launched an app by Lida to allow people to send ...
launched an interactive "second screen" app by Jam, Engine s social media and mobile agency, that allowed ...
13 Dec 2012
changed.
Media agency executives say its "The answer is no. What is the question?" strategy of old has ...
just cash. At this year s Campaign Media Awards, ITV was named TV Sales Team of the Year ...
at the Media Week Awards as well: scooping the Grand Prix, two golds and one silver. Meanwhile, the success ...
13 Dec 2012
, Arnold s media career is only fractionally less exciting than that of Mindshare Worldwide s global chief ...
year, the former Thames Water and Toyota marketer Moran has recently turned up at Arena Media ...