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Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account.... The appointment complements the global media planning and buying for Sony Ericsson which MEC already handles ...
Procter & Gamble has invited its roster agencies Starcom and MediaCom to pitch for its media...The world's biggest advertiser currently splits its Indian media account between Starcom, which handles planning, and Madison, which has the buying assignment. An industry source suggested the review had been sparked by agencies competing to offer more attractive rates. P&G faces stiff challenges ...
that the centralised business will now be run out of Ogilvy Advertising in London. Media planning and buying will stay ...
is also scheduled to call a review of its pan-European media account out of Starcom. Neither LG nor BBH ...
Samsung has picked Publicis Group's Starcom to handle its $600 million global media buying account....Starcom got the nod after a review that also included WPP's MindShare, which had handled media in around 60 markets, including the US, where Samsung spends about $152 million. The switch comes two years after Samsung replaced WPP's Berlin Cameron and JWT on the creative account and moved the business ...
with VCCP, which currently handles UK advertising. Media, which is handled by MindShare, is also unaffected ...
The network is expected to co-ordinate the business alongside OMD Fuse, the network s branded content arm, with local markets helping to create the content. Manning Gottlieb OMD, PlayStation s UK media agency, will also work on the business. OMD won the account after a pitch against roster and non ...
LONDON - The Kia Motor Corporation has called a pitch for its multimillion-pound global media...The review covers media activity across all corporate campaigns planned from Kia s centre in Korea ... of the Kia brand. Vizeum handles the media for the car company s corporate activity in many European markets ... for the corporate campaigns and coordinates media activity. Kia s local market media planning and buying, which ...
on its digital media agency, i-level....Dare has worked with the AA since August 2005, while i-level picked up the media account - worth 5 million at the time -- in May of the same year. However, the company has since substantially ... -the-line advertising and media for the AA is currently held by Delaney Lund Knox Warren Partners and PHD respectively. ...
LG Electronics is to call a review of its pan-European media account as part of its plan to slim...Its UK media account, worth £6 million, is held by Starcom. The Korean electronics giant is in the middle of a global review of its creative roster, and has invited agencies including Bartle Bogle Hegarty, DDB and TBWA to pitch for the business. ...
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