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LONDON - Ubisoft Entertainment, the French video games company, has approached media networks about...The software company has talked to at least two networks in advance of a pitch for the business. The review is believed to be at an early stage. Ubisoft currently uses agencies on a local basis in European markets, with the independent agency MJ Media handling UK planning and buying. It is thought ...
LONDON - Axa, the insurance and pensions provider, has split its £15 million media planning...MPG has landed media duties for the Axa Sun Life branded products while MindShare will handle planning and buying for the main Axa brand. The bulk of the activity for the Axa Sun Life products ... Response Media. MindShare was felt to be more suited to the brand-led activity. The decision follows a ...
LONDON - Whitbread is reviewing its £12 media planning and buying account, two years after...Agencies have been approached to pitch for the business, which includes the brands Premier Travel Inn, Beefeater, Brewer s Fayre and Costa Coffee. Whitbread is keen to explore its options ahead of a significant increase in activity. The company currently spends 3 million on UK media, but is backing ...
LONDON - Aegis Media has poached the Drum PHD founding partners Laurence Munday and Simon George...for brands across traditional and new-media platforms. In response, PHD has promoted Mark Eaves ... and we look forward to them being part of the group. The launch of Space coincides with Aegis Media ...
Mendonca, currently the business development director for Omnicom Media Group EMEA, is thought to be in final conversations with Colin Gottlieb, the chief executive of OMD Europe, over her exact remit before being confirmed in the role. She will effectively replace Simon Francis, who has resigned to join ...
media industry figure, and became one of the business best-regarded media thinkers. His name has ...
LONDON - The Open University has appointed Zed Media to handle its £4 million online planning...Zed to integrate online and offline media channels. Suzy McGill, the head of acquisition marketing at the OU, said: As consumer media consumption has changed, we have moved towards more integrated ...
LONDON - Phil Nunn, Amy Lennox and Simon Timlett, the trio behind plans to launch a media planning...The agency, which opens its doors this week, has secured three founding clients in the fashion retailer New Look, the shirt-maker Charles Tyrwhitt and the US technology company Sling Media ... unified media planning and it will oversee buying across all channels with media buying agencies. However ...
The latest media agency startup, Trinity Communications, is not so named because its founders ... , Experience, et al), its founders are eschewing this positioning. They are calling Trinity a media planning ... is all about putting media right back at the centre of things. Nunn, the former managing partner ...
in audited media in the year ending March 2007, according to Nielsen Media Research. Unilever is the world ... lines in Asia. It is unclear if Ben Jerry s will be included in the review. Media, which is held ...
