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The new department will be headed by Jez Jowett, Cake's new media director, alongside Terry McCusker, the agency's mobile marketing manager, who Cake recently hired from the wireless marketing ... , the Channel 4 comedy 'A Bear's Tale' and the deodorant brand Axe. Jowett said: "The media landscape has ...
Relations Consultants Association have published some recommendations on evaluating advertising and media....in compiling the report is a sign that advertising and media are taking the argument to their clients, not just ...
strategy and media expertise to CHI's clients and to provide a new revenue stream for the agency ...
Ads That Make News, which appeared in last week's Campaign, is produced by the media industry PR
of the contribution that the advertising and media industries can make to the marketing mix, this is an important step ...
media buyer. Sir Martin Sorrell, the WPP chief executive, has long made his ambitions for China clear ...
