Close-Up: Live issue - How important is PR to a campaign?
13 Jun 2008
Making an ad may not be enough to get it noticed in the fragmented media, Caroline Lovell says.
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What can Obama teach marketers?
14 Nov 2008 | by Caroline Lovell
in history, Obama has changed the dynamics of how candidates are marketed, through traditional and new media ... and social media. Alongside GMMB, Obama's ad agency, groups, such as MoveOn.org, created anti-McCain ads ... have managed successfully. Placing an emphasis on social media, Obama was able to interact on a more ...
Media Headliner: The media money man who has the right profile
18 Jan 2008 | by Alasdair Reid
spokesperson explains that Grabiner is not just head of Apax's global media sector team, but is also the boss ... that Grabiner, who has just pulled off a joint bid (alongside Guardian Media Group) for Emap's business ... of the best connected people in the media business, and also happens to be one of its more genial ...
Opinion: Perspective - Clients won't pay a premium for comms advice
13 Jul 2007 | by Claire Beale, claire.beale@haymarket.com
ambitions to launch an upstream client consultancy that integrated advertising, media and marketing...agencies (media, creative, DM, digital) have strong relationships with their clients' marketing directors ...
Opinion: Perspective - So, it's goodbye Tim Lindsay, hello Fallon boys?
25 May 2007 | by Claire Beale, claire.beale@haymarket.com
and different needs to be done. Apparently Aegis is telling media owners it wants to extend its credit terms ... -breaking fee negotiations and bastard procurement demands, media agencies are always on the hunt for ways to bolster the bottom line. Given that money management is key to media agencies' financial performance ...
Media: Starcom wins Sotheby's account
30 Mar 2007
Starcom has won the £700,000 UK media planning and buying account for the auction house Sotheby
Media: Double Standards - Meeting the men in the middle of a media pitch
16 Mar 2007
When choosing a media agency, it is often simpler to use a third party. Two matchmakers try to make...appointing a media agency? Marketing directors know who they know, but don't know who they don't know. It ... . - When appointing an agency, is it all down to cost of media and cost of service? Thankfully not ... to their clients has liberated media agencies' creativity. Cost can put you in the frame, but creativity will help ...
Media: Sotheby's reviews its media account
23 Feb 2007
Sotheby's is reviewing its media planning and buying account alongside its creative. The auctioneer
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