30 Apr 2009
| by Ian Darby
LONDON - Havas Media is launching a global service designed to help clients monitor all.... As part of the investment, Havas Media, which acts as the parent media unit for networks including MPG ...
at Havas Media, has led the development of the new service. Its launch follows research from Havas which ...
, the chief executive of Havas Media, said: "In the near future, there is a very powerful argument that says ...
30 Apr 2009
| by Anne Cassidy
offline media planning and buying account, currently held by Maxus. The pitch will be handled by the AAR....Betfair, which is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice". It also wants to position its poker site to appeal to a younger generation of players who have grown up with the online game. The account up for pitch centres on the UK ...
30 Apr 2009
| by Anne Cassidy
LONDON - Aegis Media has appointed Robert Horler, the founder of Diffiniti, as the new managing...director at the Aegis-owned digital media agency since its launch in 2004. In his new role, Horler ...
, data and media accountability. Sharrocks said: "Rob has the perfect blend of leadership skills ...
30 Apr 2009
While media industry sources had anticipated that the OFT would reach a decision by early April, the regulator said it expects to make an announcement later in May. Following consultation, the OFT went back ...
be substituted in media plans with other options should the broadcaster raise prices in the event of CRR being ...
24 Apr 2009
"We also speak English - and English sells." - Stephen Carter, the communications minister, believes the UK's progress towards a fully digital society compares favourably with other countries
24 Apr 2009
leaves to join the outdoor media buyer PSI
Advertising, she's succeeded by Paul Maraviglia, who joins ...
24 Apr 2009
Global Radio has called a review of its £2 million media planning and buying account, putting
24 Apr 2009
| by Alasdair Reid
The demise of the weekly handout is a sign of the times.
24 Apr 2009
| by Ian Darby, ian.darby@haymarket.com
are
losing not just their shirts, but their Rolexes and iPhones too. Media auditors have long seemed to be the pawnbrokers of the media
industry. Providing, they would argue, a necessary and useful service,
but derided ...
creativity and ideas in media
in favour of a slavish reverence to efficiency. An overly harsh assessment ...
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