26 Nov 2009
| by Noel Bussey
. The present incumbent is Austin West Media. Buttercup's most famous ad appeared in 1996 and gave Simon Pegg ...
22 Oct 2009
| by Staff
LONDON - Last week's edition of Campaign carried a story that was headlined: "GSK calls £300m media...We now accept that the story, which suggested that GlaxoSmithKline has called a review of its international media planning and buying arrangements, was incorrect. GSK has no plans to review either ...
consultancy Medialink to conduct a standard audit of its media buying arrangements. MediaCom continues ...
08 Oct 2009
LONDON - MPG International has won the estimated £10 million European media account for Burt's Bees....markets. The brand, which has not previously had a media agency in the UK, is expected to spend around ...
06 Aug 2009
estimated £20 million global media planning and buying account....Boehringer, which is best known for its Pharmaton vitamins and Bisolvon cough syrup brands, uses a variety of agencies across different markets and has invited major media networks to pitch for the global business. It has sent initial requests for information to networks and is expected to draw up a pitchlist ...
03 Jul 2009
LONDON - SkinDoctors, the cosmeceutical brand, is reviewing its UK media planning and buying...The brand, which originated in Australia, currently uses the specialist full-service agency UK Advertising and Marketing Services to handle its media, but media owners close to the brand indicate that it has called a pitch. UKAMS, which also handles creative for SkinDoctors, is likely to repitch ...
02 Jul 2009
The agency won the business after a pitch against undisclosed agencies, and will be responsible for creating a campaign to promote the launch of the product in a number of European markets. Rapp will create both business-to-business and consumer campaigns for the brand, working across a variety of media ...
14 May 2009
| by Ian Darby
LONDON - Paul Evans, the media chief at Kimberly-Clark, is leaving the FMCG company to join...Evans will join Microsoft Xbox as the head of media for EMEA, where he will oversee the games console's media spend and relationships with its media agencies, which include Universal McCann ...
-Clark's most senior media operator in Europe, having been appointed as the media and integrated marketing ...
. We have been impressed by its innovative customer engagement work and its excellent social media ...
The Leeds-based agency will be responsible for raising awareness of the brand, which has more than 30 clinics nationwide, through a variety of TV ads, point of sale, e-marketing and direct mail packs. ATP will also handle all media buying on the account. News of the appointment comes soon after ATP ...
23 Feb 2009
| by Ian Darby
LONDON - Mars Petcare UK has appointed ZenithOptimedia to handle its £15 million media planning...it landed in May 2002. MediaCom will continue to handle media planning on the 29 million Mars ...
scheduled review of our media planning for Mars Petcare UK we have awarded the 2009 planning assignment to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...