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It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful...is on the rise, but the level of challenge this has presented to media agencies cannot be underestimated. Most ... to be integrated into offline media activity. So, the general media agencies are in a good space if they get ... online services - the Media.Coms and Media Contacts of this world - into their main operations ...
structures, integration, how to accommodate digital, how to source and keep talent, where to house media ... that built the UK industry. Our media is in a state of real turmoil and audience fragmentation is a ... ), to mould-breaking media strategies (see this week's strategy analysis on page 14 for just one recent ...
While Michael Grade is being portrayed as ITV's white knight, Rupert Murdoch's critics have once again moved him to the gates of hell as the devil incarnate. After facing an avalanche of criticism in the US over plans to broadcast a distasteful OJ Simpson documentary, he's been branded a meddling, anti-competitive...
world order at a time when all media is being turned on its head. It's a criticism that the appointment ...
Last week, as Ofcom announced restrictions on TV food advertising that could cost the broadcasting industry £39 millon a year, and BSkyB geared up for its £940 million move on ITV, a smaller announcement had already seeped out of the communications regulator regarding the radio industry.
is already way down the road considering where to strike next and it's imperative that media owners beyond TV ... -food advertising in other media. So non-broadcast media can expect to come under real pressure over the issue ... junk-food advertising in their media so that it is handled responsibly and balanced by positive healthy ...
by the end of the year. Classified is a large growth area for online media owners. Last week ... varies, but all are fighting to stem the leak. 1. Guardian Media Group recently announced a ... Newspapers Ltd becomes Guardian News Media, while GMG Regional Newspapers changes to GMG Regional Media ...
such as Manning Gottlieb OMD, MediaVest, M2M, Brand Connection and Media Insight. Some of them have disappeared ... and Nielsen Media Research's own ranking of the top 50 agencies (printed each February by Campaign ... suggest it won't be long before we're left with just the group brands such as Omnicom Media Group, Group M ...
, but often neglected, consideration - that online media owners are now very much in the big league where ... in its effortless ability to excite the anger of the UK's media buying community, despite the appointment ... as an archetypal up-front American media man, but since crossing the Atlantic a year ago, he's consistently ...
revolutionary in ITV's approach. Media owners have had planning departments for years, and there is still some ... just hot air. However, as with GCap Media in radio, you can't help but wonder how much better ...
